Freelancer profile translated to English.
Back to original languageAbout Alexis
Social listening consultant, I help brands truly understand what's happening in online conversations, beyond dashboards.
I design and deploy listening systems adapted to challenges (I favor a pragmatic approach, not maximizing sources for the sake of it, but focusing on key conversation platforms).
My expertise:
Setting up listening systems, query construction, training, analysis, production of actionable deliverables and dashboards, reputation/crisis monitoring, influence mapping...
I also enjoy exploring the complementarity of Social Listening and Social Media, through very concrete and actionable SM strategies, based on a keen observation of social data.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ComptoirsConsulting DirectorSeptember 2022 - September 2024 (2 years)Paris, FranceAt Comptoirs, I helped my clients position their communication or commercial offerings through strategic studies and listening based on public social data. I also support the deployment of social media strategies (CM, social ads).▸ Deployment and management of social listening systems (insurance, banking, agri-food, retail sectors). Creation and writing of deliverables (Newsletters, Dashboards), alert management and crisis monitoring, strategic recommendations.▸ Strategic studies (thematic observatory, influence ecosystem, UX journey, benchmark, digital strategy, trend and influencer identification, etc.)▸ Audits & reviews (performance audit, campaign review)
- NAIAS/ EFAPSocial Listening TrainerSeptember 2020 - January 2025 (4 years and 4 months)Paris, FranceInstructor in Social Listening and Crisis Communication - at EFAP and NAÏAS for Master's students and continuing education professionals
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