Alexis Cascales Salazar

alexiscascales.com

I´m Alexis Cascales, Digital Analytics consultant.

More than five years of experience in the field of Digital Marketing.

The main qualities that define me would be that I’m a proactive and self-taught person.

On that subject, 5 years ago I was immersed in a new experience of creating a start-up.

It was called Muser and our main goal was to create a community to share and stream music so that independent artist could be known and actually get to live from doing what they love. In the start- up I was in charge of the Digital Marketing and Analytics.

In these last three years, being part of Accenture, I have been involved in projects of Implementation of Data Management Platform, Migration of Tag Manager System, Digital Analytics, User Engagement and Data Visualization for clients in IBERIA and Latin America in industries such as Telecommunications, Digital Media and Banking.

Hands-On with

Adobe Analytics, Google Analytics, Google Firebase, Google Tag Manager, Adobe DTM, Adobe Launch, Salesforce Audience Studio, Microsoft Power BI, Google DataStudio, Datorama, Appsflyer, Adobe Campaign Standard, Swrve, Google Ads, Google Campaign Manager, Google Ad Manager (DFP)