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Alexis Cascales Salazar

Consultor Digital Analytics

Madrid, España

  • 40.4167
  • -3.7036
  • Indicative rate €180 / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time 2h
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Confirmed availability

Part time, 3 days a week

Preferences

Work location
Can do the missions partially at the client office
Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Biotechnology
  • Small Retail
  • Consulting & Auditing
  • E-commerce
  • Education & E-learning
+4 autres
Company size
  • 1 person
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Skills (23)

Alexis in a few words

I´m Alexis Cascales, Digital Analytics consultant.

More than five years of experience in the field of Digital Marketing.
The main qualities that define me would be that I’m a proactive and self-taught person.

On that subject, 5 years ago I was immersed in a new experience of creating a start-up.
It was called Muser and our main goal was to create a community to share and stream music so that independent artist could be known and actually get to live from doing what they love. In the start- up I was in charge of the Digital Marketing and Analytics.

In these last three years, being part of Accenture, I have been involved in projects of Implementation of Data Management Platform, Migration of Tag Manager System, Digital Analytics, User Engagement and Data Visualization for clients in IBERIA and Latin America in industries such as Telecommunications, Digital Media and Banking.

Hands-On with
Adobe Analytics, Google Analytics, Google Firebase, Google Tag Manager, Adobe DTM, Adobe Launch, Salesforce Audience Studio, Microsoft Power BI, Google DataStudio, Datorama, Appsflyer, Adobe Campaign Standard, Swrve, Google Ads, Google Campaign Manager, Google Ad Manager (DFP)

Experience

June 2020 - June 2020

DIGNITAE FORMACION S.A.U. (NEW HORIZONS MADRID)

Googlee Analytics for Firebase Trainer

Preparación de formación para 16 alumnos sobre la herramienta de medición de apps Firebase enfocado a analítica y marketing
June 2017 - Today

Consulting & Auditing

Accenture- ACCENTURE

Digital Analytics & MadTech

► Implementación DMP (Salesforce Audience Studio)
► Herramientas de medición Web y App (Google Analytics, GTM, Tealium, etc.)
► Data Visualization (Datorama, DataStudio, Power BI)
► Estrategias de Negocio y Marketing
April 2014 - February 2017

Entertainment & Leisure

DiamondFans SL (Muser)

Digital Analytics Manager & Co-Founder

► Analítica Web
► SEO
► SEM
► Social Ads
► Emailing
March 2017 - Today

Consulting & Auditing

Valydo

Digital Analytics Adviser

1 Malt mission

Client satisfaction on Malt : 5.0/5 (1 rating)

Andrea - DIGNITAE FORMACION S.A.U. (NEW HORIZONS MADRID)

19/06/20

Un gran profesional. No solo ha demostrado conocimientos y compromiso, si no que en una área más novedosa para el (la formación) ha demostrado grandes dotes pedagógicas. Encantados de su trabajo y deseando poder continuar colaborando con él.

Education

  • Especialización en Analítica, Optimización y Web 2.0

    Escuela de Negocios y Dirección

    2017
  • Marketing Digital, Branding y Analítica Web

    Mckinsey + Incyde (Cámara Comercio)

    2016

    ► Estrategia de Marketing
    ► Estrategia Digital
    ► SEO: Search Engine Optimization
    ► SEM: Search Engine Marketing
    ► Display Marketing
    ► Social Media: Redes Sociales, Gestión, Reputación y Análisis
    ► Branding Personal
    ► Branding Corporativo y Comunicación Corporativa
    ► Analítica, Métricas y Conclusiones

  • Grado en Ingeniería Mecánica

    Universidad Europea de Madrid

    2014

    Proyecto Fin de Grado "Processing and mechanical properties of mullite and mullite-alumina composites reinforced with carbon nanofibers" - Sobresaliente (9)

Certifications

Languages

  • Inglés

    Full professional proficiency

  • Español

    Native or bilingual

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