Freelancer profile translated to English.
Back to original languageAbout Alexis
After a first successful experience as a business owner, I specialized in marketing with a particular interest in digital. With 8 years of experience within several store networks (client-side and agency-side), I now bring my expertise to several areas such as digital marketing, local communication, and e-commerce.
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- Or en CashMarketing Communications ManagerPRIVATE EQUITYJuly 2023 - December 2024 (1 year and 5 months)Lyon, FranceRedefinition of the marketing strategy for the network of 105 agencies and development of new e-commerce activities.
- Groupe 361Digital Project ManagerJuly 2022 - July 2023 (1 year)Lyon, FranceFor a network of stores specializing in home improvement:
- Digital project management
- Reporting
- Website management
- Client/agency relations
- Centrale SévéaWebmarketing ManagerJuly 2019 - July 2022 (3 years)Lyon, FranceFor the VillaVerde garden center network:
- Development and implementation of the webmarketing strategy
- Commercial animation of the e-commerce site (Click & Collect)
- Project management and supplier monitoring
- Support for stores in their local communication
- Community management
- Organization of a virtual trade show
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Education
- Master of ManagementIDRAC Business School2010Master 2 (M2), Marketing et Management Appliqué
- BTS SME/Mid-cap Company ManagementLa Favorite2007BTS Gestion PME/PMI