Freelancer profile translated to English.
Back to original languageAbout Alexia
Welcome to my Community Manager & Social Media Manager profile – Social Media Management!
Specializing in the beauty, food, and fashion sectors, I help companies develop their presence on social networks and on Instagram.
📈 My services
• Audit of your social networks and your Instagram account
• Personalized social media strategy
• Social media management
• Instagram management and community development
• Instagram content creation (visuals, captions, storytelling)
• Editorial calendar
• Community engagement and moderation
• Social media advertising campaigns
• Performance analysis
💄 Expertise
• Beauty & cosmetics
• Food & restaurant
• Fashion
⭐ My strengths
✔ Creative and organized Community Manager & Social Media Manager
✔ Expertise in social media management
✔ Mastery of Instagram trends
✔ Responsiveness and autonomy
🤝 My approach
As a Community Manager and Social Media Manager, I create tailored strategies and content to develop your visibility, your brand image, and your community on Instagram.
Need an Instagram Community Manager or a Social Media Manager to handle your communication, content creation, or social media strategy?
I will help you develop your digital presence on Instagram and social networks.
Using a Community Manager or Social Media Manager professionalizes your communication and improves your visibility on Instagram.
✨ Looking forward to discussing your project!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- 1986 CaféCommunity Manager & Digital Strategy – Coffee Shop (Local Business)RESTAURANTS AND FOOD SERVICEOctober 2025 - January 2026 (3 months)Cholet, France📱 Social Media Management:Management and development of the coffee shop's Instagram account to strengthen its local visibility, improve its digital presence, and highlight the establishment's identity to its target clientele.🎯 Digital Strategy & Action Plan:Implementation of a structured editorial calendar, definition of communication themes, and strategic recommendations focused on local awareness and customer acquisition.✍🏻 Engaging Content Creation:Creation and publication of Instagram content (posts, carousels, and stories) showcasing the coffee shop's atmosphere, products, and customer experience, with a regular editorial rhythm (2 posts and 1 story per week).💬 Community Management:Engagement of the Instagram community, moderation, and management of interactions through responses to comments and private messages to strengthen proximity with the audience.📊 Performance Analysis & Optimization:Analysis of Instagram statistics (reach, engagement, community growth), performance monitoring, and continuous optimization recommendations for the social media strategy.🎥 Production & Digital Deliverables:Creation of Instagram content, development of the editorial plan, and implementation of performance reporting to measure the impact of actions taken.
- Lilou lingerieCommunity Manager & Digital Strategy – Local Business (Lingerie Boutique)RETAIL (SMALL BUSINESS)October 2025 - Today (10 months)Cholet, France📱 Social Media Management:Complete management of the boutique's digital presence on Instagram and Facebook. Development of a social media strategy aimed at strengthening local visibility, brand image, and the store's appeal.🎯 Digital Strategy & Action Plan:Development of a structured editorial plan, definition of communication focus areas, and strategic recommendations tailored to awareness, engagement, and in-store traffic objectives.✍🏻 Engaging Content Creation:Production of photo and video content showcasing products, brand universe, and customer experience. Creation of posts consistent with the boutique's visual identity and positioning.💬 Community Management:Daily engagement on social media, interaction management, responses to comments and private messages to build a loyal and engaged community.📊 Performance Analysis & Optimization:Monitoring of key indicators (reach, engagement, community growth), regular reporting, and continuous adjustment of the social media strategy.🔎 Competitive Analysis & Recommendations:Analysis of industry trends and local competitors to identify optimization and continuous improvement opportunities for digital communication.🎥 Production & Digital Deliverables:Creation of photo & video content, provision of editorial plans, performance reporting, and strategic recommendations to support business development.
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Education
- Community ManagerLiberté Digital2025Formation orientée business freelance & marketing digital, axée sur la structuration d’une activité rentable et la mise en place d’une stratégie d’acquisition efficace. Compétences développées : • Définition d’un client cible et création de persona • Positionnement clair et différenciation sur son marché • Construction d’offres irrésistibles (offres, formules, pricing) • Définition d’une stratégie de prix basée sur la valeur • Mise en place d’une stratégie de marketing digital • Création d’une ligne éditoriale et d’un planning de publication • Mise en place d’une routine d’engagement pour développer sa visibilité • Analyse des statistiques & performances pour optimiser ses résultats