Freelancer profile translated to English.
Back to original languageAbout Alexia
Senior Content Manager for 3 years in Health-Tech, I put my know-how at the service of your structure, from the definition of a strategy (consulting) to the pure production of your content.
I can assist you with B2B 👩‍👦, B2C 👨‍👧‍👦, or B2B2C 👨‍👩‍👧‍👦 issues, as I am familiar with these 3 business models.
My extremely versatile experience makes me someone who can quickly adapt to her environment and its challenges.
Specifically, I produce for you:
🗓️ disruptive editorial calendars adapted to your audience,
🎯 impactful inbound marketing mechanics,
📲 social media operations that address your issues (image, organic awareness, engagement...)
✍️ or, à la carte: blog articles, special reports, e-books, white papers, SEO adjustments, strategy consulting & recommendations, product sheets...
Working daily with health professionals (and having a solid network in this sector), I create relevant, reliable, and automatically SEO-friendly content for you.
I also study physical preparation and dietetics to become an expert, because there is no age to learn 🏋️
Let's discuss your projects together! :-)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Groupe Renault - Nissan360° Communication ConsultantAUTOMOBILEDecember 2016 - December 2018 (2 years)Le Plessis-Robinson, FranceRevitalization of the communication strategy. Objective: to raise awareness among the Alliance's 120,000 employees about the protection of confidential information and cyber threats.Multi-level strategy from the Executive Committee to the factories.
- Teladoc Health France (MĂ©decinDirect)Senior Content ManagerHEALTH AND WELLNESSJanuary 2019 - Today (7 years and 5 months)Paris, FranceManagement of 2 content managers (B2B + B2C) and a pool of 20 writers.Steering of the B2B strategy (inbound: white papers, e-books, webinars...) and B2C (acquisition, retention: blog, newsletters, podcasts, social media...).Leading a monthly Editorial Committee to define upcoming themes (agile management). Alignment with the company's vision through OKRs and Executive Committee meetings.- Creation of MĂ©decinDirect's content strategy- Management of MĂ©decinDirect's content- Harmonization of the Tone of Voice across all touchpoints (application, blog, social media...)- Definition of the editorial calendar (blog, newsletters)- Steering of actions.Writing articles, white papers, special operations on current events.
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Education
- Digital Marketing StrategyEMLV - LĂ©onard de Vinci Management School2016
- Brand ManagementEMLV - LĂ©onard de Vinci Management School2015