Freelancer profile translated to English.
Back to original languageAbout Alexia
Are you an entrepreneur (VSE or startup) or a freelancer (coach, consultant...)?
Yes.
And do you recognize yourself in one of these situations?
- I created my company alone or with a partner, we don't have time to structure our communication, we communicate sporadically without a real strategy behind it, even though we need to communicate to make ourselves known and find clients
- I am a freelancer (coach, consultant...) I don't have communication skills or the time to deal with it, but I need to develop my communication to make myself known and find clients
Would you like to:
- have a clear communication strategy to communicate more effectively
- have impactful content to promote your product or services
- know how to communicate (what message, what media, ....)
- know tools to help me communicate
- have a showcase website that highlights my business to make myself known and find clients
Then I can help you.
Thanks to my 10 years of experience in advertising agencies, then as a client in B2B Communication Manager and finally as a business leader, I have been able to support many clients in promoting their know-how (product or services), through a 3-step approach:
- Structure - through an audit, I help you structure your communication strategy
- Deploy - I offer you a communication plan adapted to your challenges and objectives
- Communicate - I create content so you can communicate impactfully (brochure, leaflet, video scripts, digital formats (banners, videos...))
I would be delighted to discuss your challenges with you and how I can support you.
See you soon,
Alexia
English
Fluent
Spanish
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Lumière surFounderDIGITAL AND ITOctober 2021 - Today (4 years and 8 months)Are you a brand, an entrepreneur or a freelancer and need to promote your offer (services or products)?I help you structure your communication strategy based on the uniqueness of your offer compared to your competitors. How?Through an audit of the existing situation that allows me to build your strategy, which will be your roadmap for communication.Then I create your communication materials for you: website, brochures, sales presentations, social media content...And I then train you if you wish to become autonomous in social media, WordPress, Canva...I also offer training on content creation:- how to create impactful content on social media?- how to engage your community?- what topics to communicate about and how to write your social media posts?I will help you transform your value proposition and your message around your product/service offer into marketing materials, convincing internal/external presentations, and training materials for your target audiences.Looking forward to discussing your needs with you.
- Beyond Sport (sport2B)FounderDIGITAL AND ITMarch 2019 - Today (7 years and 3 months)I created Beyond Sport, an app for sports clubs to facilitate communication between the club and its members, partners, and supporters. It is also a new source of revenue for the club, which integrates it into its partner packages.http://www.beyond-sport.fr/
- leboncoinB2B Communication ManagerE-COMMERCESeptember 2015 - February 2019 (3 years and 5 months)Paris, France2017-2018:- Development of the B2B communication strategy for the leboncoin brand and its advertising agency-> definition of communication challenges by market (employment, real estate, automotive...) and for the advertising agency-> identification of levers- Implementation and measurement of communication plan actions (media: press, digital, radio, DOOH, Les Échos partnership.... and non-media: 6 trade shows, RCT partnership, conferences...)- Management of studies on brand perception and communication positioning conducted with firms- Project management of the website dedicated to professional solutions: leboncoinpro.fr- Guarantee of communication consistency with professionals across the various touchpoints managed by the marketing and trade marketing teams.- Advises startups hosted within the leboncoin Accelerator.- Manager2015-2016:B2B- Development and implementation of a B2B communication strategy - creation of a position- Management of a tender to find a partner communication agency for B2B- Creation of a B2B communication charter (creation of the leboncoinPro brand)- Monitoring of media campaigns (Employment, Real Estate, Advertising offers, latelier-business.fr)- Public relations management:-> organization of a B2B roadshow-> organization of a B2B evening for the 10th anniversary of leboncoin (1200 people)-> management of Entrepreneur trade showsB2C:- Monitoring of media campaigns in relation with Havas:-> real estate-> employment- Monitoring of partnerships:-> Videdressing with MyLittleApp-> Café Altitude: at Café A - creation of an après-ski bar in the heart of Paris-> Anjou Vélo Vintage...- Institutional Communication-> Monitoring of the Second Hand Effect project in France, a project initiated by the Schibsted group which aims to show the positive impact of classified ad sites on the environment.
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Education
- DUT Techniques de CommercialisationIUT François Rabelais, Tours2008
- Master II Management specialization MarketingEcole Supérieure de Commerce de Tours, ESCEM2012Année de césure : Juillet - Décembre 2010 : 6 mois de stage en agence de publicité à Paris chez Wellcom en tant qu'Assistante Chef de Projet Janvier - Juin 2011 : 6 mois passés en Australie à travailler dans un coffeeshop Associatif : Septembre 2008- Juin 2009 : XV POUR TOUS - Responsable communication/évenementiel (Association, en partenariat avec le Secours Populaire, qui a pour but d'initier les enfants issus de quartiers défavorisés au rugby. Mise en place d'un partenariat avec un club de rugby US Saint Pierre des Corps, mise en place d'un partenariat avec le Stade Français pour l'obtention de places gratuites...)
Certifications
- Introduction to graphic design: Photoshop, Illustrator, InDesign - 5-day trainingDawan2019