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Description

Looking for someone to boost your product visibility and generate additional business?

I will support you from strategy to operational execution, with a results-oriented approach.

What I do for my clients:

Development of comprehensive marketing plans (positioning, targeting, promotional offers).
Management and launch of print, digital & field campaigns to strengthen brand awareness.
Creation of engaging content (landing pages, product selections, storytelling).
Performance analysis (sales, margin, ROI) and optimization recommendations.

My approach

Combine creativity and rigor to deliver concrete actions that generate results.
Active listening to understand your challenges and adapt solutions to your objectives.
Experience in demanding sectors (health, FMCG, retail) → I know how to juggle strategy and operations.

If you are looking for a reliable partner, proactive and performance-oriented, let's talk about it!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

Henry Schein
Product Manager
MEDICAL
July 2022 - Today (3 years and 11 months)
Cross-functional role combining strategy, analysis, and execution in a complex B2B environment

- Portfolio of +10,000 references: exclusive brands and major brand products (medical devices and cosmetics)
- Management of the annual marketing plan: positioning, pricing policy, assortment management
- Design and execution of omnichannel campaigns (print, digital, sales force)
- Monthly performance analysis (revenue, margins, volumes) and implementation of corrective actions
- Development of exclusive brands: pricing, visibility, sales support tools, KOL activation
- Coordination of supplier partnerships and optimization of marketing budgets
- Supervision of a product manager intern: project management, skills development
Product Development Data Analysis Marketing Plan Marketing Campaign
Intermarché
Junior Category Manager
RETAIL (LARGE RETAILERS)
May 2022 - July 2022 (1 month)
- Co-construction of the 2023 promotional strategy for 1,800 stores
- Monitoring of the frozen food market: performance analysis, competitive intelligence, recommendations
- Participation in offer optimization: segmentation, integration of new references
Mapa Spontex
Assistant Product Development Manager
RETAIL (SMALL BUSINESS)
August 2020 - September 2021 (1 year)
Europe Brand Development Marketing - Cleaning category
Full experience across the entire product lifecycle in an international environment

- Participation in new product development in coordination with R&D, local marketing, purchasing, and logistics
- Overhaul of visual identity and range relaunches (packaging, naming, redesign to cost)
- Analysis of European market performance and strategic recommendations
- Conducting consumer studies (quantitative & qualitative) and facilitating innovation workshops