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Alexiane AchardAA

Alexiane Achard

Communication and Marketing Consultant

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexiane

Hello!

After 7 years of experience as a Marketing and Communication Manager in the board game publishing industry, I have chosen to diversify my missions and professional partners. My job has allowed me to develop 360° skills such as the development and implementation of marketing strategies, project management, digital communication, event management, CRM, and trade marketing.

I have expertise in the publishing field as well as in the entertainment sector in general. I am also interested in missions in the Food/Beverage, Artistic, and Sports sectors.

I reside in Versailles and can easily travel to locations in the Ile de France region.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Asmodee
    Marketing and Communication Manager
    PUBLISHING
    January 2023 - August 2023 (8 months)
    Boulogne-Billancourt, France
    - Development and coordination of the communication strategy for party games internationally.

    - Partnership development: promoting our brands through awareness partnerships.

    - Management of the communication strategy with our distribution subsidiaries.

    - Management of content creation teams (press, community management).

    - Project management: Time's UP operation, street marketing, etc.

    - Influencer marketing in relation with our agency.
    Project Management Communication Strategy Marketing Strategy Influencer Marketing Digital Communication
  • Days of Wonder
    Marketing and Communication Manager
    PUBLISHING
    January 2016 - December 2022 (7 years)
    Île-de-France, France
    - Development and management of the 360° marketing and communication strategy: launching new games, developing existing ranges.

    - Marketing budget management.

    - Management of media and partnership strategy: press relations management, coordination of our global agency, partnership research.

    - Development and implementation of the digital strategy: community management, advertising campaigns.

    - Content creation: digital and print.

    - Event management: managing our presence at international and national trade shows, stand design, logistics, management of demonstration teams.

    - Trade marketing and e-commerce: development of marketing and sales tools, optimization of our presence on e-commerce sites.

    - CSR project management: Charity operation "Play Pink" in partnership with the BCRF.

    - CRM: Creation of emailing campaigns (Sendgrid), data analysis and optimization.
    Brand Content E-commerce Community Management CRM Press Relations Budget Management 360° Communication Content Creation Trade Marketing Partnership Development
  • Consultante en communication
    Freelancer
    AGRICULTURE
    April 2015 - August 2016 (1 year and 4 months)
    Versailles, France
    - Creation of communication plans.
    - Newsletter writing.
    - Community Management.

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Education

  • Master 2 - Digital Communication and Digital Creation
    ISCOM
    2015
  • High School Diploma (Bac ES)
    René Descartes High School – Ile de France
    2009

Skill set

Categories