About Alexia
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- AMM CoutureFounder & DirectorARTS AND CRAFTSApril 2024 - Today (2 years and 2 months)Paris, FranceLaunch of the website in May 2025Create and manage an e-commerce platform dedicated to designer creators and artisans (fashion, jewelry & handmade decor in France)Manage a portfolio of creators (B to B)Select creators according to the editorial line: exclusivity, handmade, made in FranceCreator prospecting & onboardingEstablish influencer, press, and event partnershipsDevelop a social media communication strategy (TikTok, Instagram, LinkedIn)Produce content (visuals, stories, carousels, videos, reels, facecams)Manage digital tools: Shopify site, newsletter, social media reporting, Google Analytics, editing tools
- VINCI CONSTRUCTIONEmployer Brand Communication ManagerCIVIL ENGINEERINGApril 2023 - April 2024 (1 year)Nanterre, FranceLaunch the new employer brand media plan for FranceCoordinate the production of editorial campaigns: videos, interviews, influencer collaborationsManage community management (LinkedIn, YouTube, intranet...)Organize HR communications and speaking opportunitiesContribute to editorial strategy & reporting (Google Analytics, performance review, roadmap)Point of contact for all internal departments and external service providers and agenciesMonitoring & ideation for new projects
- AllianzMonitoring, Innovation and Communication ManagerBANKING AND INSURANCESeptember 2020 - September 2022 (2 years)Nanterre, FranceAnimate the monitoring community (newsletter, content, events, recruitment) Contribute to internal communication (IT department)Implement a dissemination and training process for monitoring & innovation Negotiate the Monitoring budget with internal sponsors (performance review, roadmap) Participate in the design of communication materials
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Education
- Specialized MBA in Public Communication & InfluenceEFAP2023MBA Spécialisé
- Double Master's Degree in Digital Marketing & Data AnalyticsEMLV2022Double diplôme de master