Freelancer profile translated to English.
Back to original languageAbout Alexia
I am Alexia, a marketing and communication consultant. I support engaged companies that care.
Who care for humans, their well-being, living things, nature, the planet, etc.
👉 Need a fresh, new perspective on a strategic issue?
👉 Want to launch a new project without hiring?
👉 Need occasional external help to strengthen your teams?
My background as a marketing and communication director and business owner, combined with my enthusiasm for new projects, naturally led me to create my freelance consulting business: Fresh Alma.
Through Fresh Alma, I offer my 15+ years of experience and my business vision to take yours further.
📝I provide personalized and easily actionable advice to decision-makers in companies committed to a more sustainable, resilient, and pleasant future.
I shake things up, I question, I delve deeply in a benevolent way to provide real answers and solutions!
〰️ MY AREAS OF EXPERTISE 〰️
➡️ Strategic Marketing
-Customer profile and persona development
-Competitive and market analysis
-Trends and foresight
-Portfolio architecture
-Digital marketing, automation, inbound
-GTM and cross-channel strategies
> Awareness, acquisition, conversion, loyalty
➡️ Communication
-Template writing: newsletters, advertisements
-Content and material creation: business cards, infographics, flyers, posters
-Advice on CSR, employer branding, and purpose-driven approach
➡️ Training
-Creation of materials to empower your teams
-Facilitation of remote or in-person sessions
💬 Want to chat and share your needs with me?
TO CONTACT ME:
-via Malt
-or by email: See you soon ✨
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Portuguese
Conversational
Can work on-site
Limoges (up to 50km)
Experience
- Fresh AlmaMarketing and Communication ConsultantFebruary 2024 - Today (2 years and 6 months)
- TripnityMarketing Strategist - Consulting MissionOctober 2023 - December 2023 (2 months)Limoges, FranceContribution and assistance in the redesign of the go-to-market strategy for the SaaS Iconosquare-Identification of ICPs and target audience segmentation based on major pain points and available quantitative-qualitative data.-Assistance in defining a value proposition aligned with target markets to differentiate messages according to user profiles-Suggestion of levers and recommendation of relevant acquisition channels to support operational marketing
- UtopeazPresident / Chief Executive OfficerJanuary 2022 - September 2023 (1 year and 8 months)Limoges, FranceCreation of a plant-based cuisine delivery business Daily management of the company (financial, social, human, product aspects) Marketing and communication campaigns, brief writing, social media management, advertisement creation (Google ads and Meta/Facebook ads), industry watch Business development and prospecting Interactions with HR stakeholders: recruitment, social management, team supervision and training
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Education
- Facilitator in Collective IntelligenceADN2020Facilitatrice en Intelligence Collective
- Digital marketing: inbound marketing, webmarketing, and social networks, Short courseISM - Higher Institute of Marketing2018Marketing digital : inbound marketing, webmarketing et réseaux sociaux, Formation (2 jours)