About Alexia
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Experience
- Le Bristol ParisSocial Media ManagerJanuary 2022 - December 2022 (1 year)Paris, FranceSocial Media Strategy and Management
- Management of Instagram, TikTok, and LinkedIn accounts:development of editorial strategies and creation of engaging content.
- Photo & video content creation for Instagram, in line with brand visual identity and values.
- Launch and development of the TikTok account @lebristolparis, with a tailored content strategy to maximize visibility and engagement.
- Artistic direction of Instagram @BristolAfterDark:storytelling, editorial line, and visual identity.
Communication & Influence- Influencer Relationship Management:identification, collaboration, and partnership monitoring to enhance brand awareness and image.
- Newsletter writing & layout to retain and engage the customer database.
- **Internal HR communication consulting**, particularly on employer branding and team visibility.
Graphic & Digital Creation- Design of various materials:invitations for influencer dinners, personalized amenities, job descriptions, event materials, etc.
- Website management and updates to ensure an optimized digital presence consistent with the brand image.
- TRAVEL-INSIGHTDigital Project ManagerOctober 2023 - January 2025 (1 year and 3 months)Paris, FranceManagement and development of a portfolio of 5 to 7 clients in the tourism, travel, and lifestyle sectors, includingParadiski, Exuma Paris, Couleur CaraĂŻbes, Decoov, APST, Le Forum des Pionniers, Aquatour Voyages, and Navitour Voyages.Social Media Strategy and Management:development of editorial calendars, creation of engaging content, and performance analysis.Sponsored Campaign Management:setup, optimization, and monitoring of advertisements to maximize visibility and ROI.Lead Generation:design and management of form campaigns to capture qualified prospects and develop clientele.
- Microsoft FranceProduct Manager - Market StrategySeptember 2020 - September 2021 (1 year)Paris, FranceStrategic Watch and Tech Market Analysis
- Monitoring technological market trends, analyzing developments, and writing summaries for effective internal communication.
- In-depth market research: quantitative and qualitative analysis of strategic topics to refine the understanding of the current market and anticipate its evolution.
Support for Strategic Operations- Participation in the preparation of quarterly Business Reviews by providing key insights and market analyses.
- Coverage of industry events: participation in conferences and writing detailed reports on trends and innovations presented.
Tool Optimization & Cross-functional Coordination- Implementation of tools to improve competitive intelligence management and optimize the use of strategic data.
- Modern Work & Security Referent: expert role and cross-functional spokesperson on this subject for various teams.
In summary, I analyze technology market trends, collect and summarize important information to help teams understand the competition, forecast the future, and make good decisions.
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Education
- E-com ProYomi Denzel2024formation e-commerce et ADS e-commerce
- Master en Stratégie marketing & Business developmentSkema Business School2021