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Alexia H.AH

Alexia H.

👩‍💻 TikTok Shop & Ads Expert, Meta Ads 👩‍💻

€350/day
Aix-en-Provence, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexia

Hello,

Alexia, nice to meet you 🌞 My mission? To transform your social media into real growth levers.

With a Master's degree in Marketing Strategy & Business Development from Skema Business School, I have collaborated on various marketing projects for Microsoft, the Barrière group, Club Med, Le Bristol Paris, Paradiski, and Exuma Paris.

With in-depth expertise in social media management and targeted advertising on TikTok & Meta, I create tailor-made strategies to make your brand shine.

Here's what I offer:

Tailor-made TikTok and Instagram Strategy:creation of creative and impactful content to capture attention, engage the audience, and build a loyal community.
Advertising Campaign Management:optimization of your Ads to maximize your performance and generate optimal return on investment.
Performance Analysis and Adjustmentsto ensure every campaign reaches its full potential.
TikTok Shop Creation and Setup.I help you answer the question “Should I launch on TikTok Shop?” by analyzing your positioning, your products, and your target audience. If it's relevant for you, I will handle the setup, optimization, and launch of your TikTok store, to maximize your chances of selling in the first few weeks.

Feel free to contact me to discuss how I can help strengthen your marketing strategy and boost your digital presence.

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • Le Bristol Paris
    Social Media Manager
    January 2022 - December 2022 (1 year)
    Paris, France
    Social Media Strategy and Management
    • Management of Instagram, TikTok, and LinkedIn accounts:development of editorial strategies and creation of engaging content.
    • Photo & video content creation for Instagram, in line with brand visual identity and values.
    • Launch and development of the TikTok account @lebristolparis, with a tailored content strategy to maximize visibility and engagement.
    • Artistic direction of Instagram @BristolAfterDark:storytelling, editorial line, and visual identity.

    Communication & Influence
    • Influencer Relationship Management:identification, collaboration, and partnership monitoring to enhance brand awareness and image.
    • Newsletter writing & layout to retain and engage the customer database.
    • **Internal HR communication consulting**, particularly on employer branding and team visibility.

    Graphic & Digital Creation
    • Design of various materials:invitations for influencer dinners, personalized amenities, job descriptions, event materials, etc.
    • Website management and updates to ensure an optimized digital presence consistent with the brand image.
  • TRAVEL-INSIGHT
    Digital Project Manager
    October 2023 - January 2025 (1 year and 3 months)
    Paris, France
    Management and development of a portfolio of 5 to 7 clients in the tourism, travel, and lifestyle sectors, includingParadiski, Exuma Paris, Couleur CaraĂŻbes, Decoov, APST, Le Forum des Pionniers, Aquatour Voyages, and Navitour Voyages.

    Social Media Strategy and Management:development of editorial calendars, creation of engaging content, and performance analysis.
    Sponsored Campaign Management:setup, optimization, and monitoring of advertisements to maximize visibility and ROI.
    Lead Generation:design and management of form campaigns to capture qualified prospects and develop clientele.
  • Microsoft France
    Product Manager - Market Strategy
    September 2020 - September 2021 (1 year)
    Paris, France
    Strategic Watch and Tech Market Analysis
    • Monitoring technological market trends, analyzing developments, and writing summaries for effective internal communication.
    • In-depth market research: quantitative and qualitative analysis of strategic topics to refine the understanding of the current market and anticipate its evolution.

    Support for Strategic Operations
    • Participation in the preparation of quarterly Business Reviews by providing key insights and market analyses.
    • Coverage of industry events: participation in conferences and writing detailed reports on trends and innovations presented.

    Tool Optimization & Cross-functional Coordination
    • Implementation of tools to improve competitive intelligence management and optimize the use of strategic data.
    • Modern Work & Security Referent: expert role and cross-functional spokesperson on this subject for various teams.
    In summary, I analyze technology market trends, collect and summarize important information to help teams understand the competition, forecast the future, and make good decisions.

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Education

  • E-com Pro
    Yomi Denzel
    2024
    formation e-commerce et ADS e-commerce
  • Master en StratĂ©gie marketing & Business development
    Skema Business School
    2021

Skill set

Categories