Freelancer profile translated to English.
Back to original languageAbout Alexia
🍞 I work with food artisans, producers, and brands that have excellent products… but whose website doesn’t quite make you want to choose them yet.
Often, everything is there: the products, the know-how, the quality.
But the texts explain what they do… without really telling what makes them unique, or why you should choose them over another.
Result: the site is visited, but it doesn't convert as much as it could.
👩🏻🏫 A former French teacher, I developed an approach very focused on clarity, pedagogy, and the ability to make things obvious to the reader.
Today, I apply these skills to brand communication.
I use brand storytelling to bring out what truly makes you different… and translate it into simple, concrete, and memorable words.
I help transform a website into a brand that is immediately understood… and that makes you want to buy.
✨ Concrete example:
“We produce artisanal gluten-free cookies.”
→ becomes
“Cookies designed to bring back the taste of childhood snacks, with no compromise on ingredients.”
👩🏻💻 Concretely, I intervene on:
• editorial strategy
• SEO copywriting
• writing key pages (home, about, offers)
• editorial content (SEO, emailing, newsletter)
🎯 Goal: move from a site that informs… to a site that makes you choose?
📍 Based in Privas (Ardèche) — remote or on-site support
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Privas (up to 10km)
Experience
- AppetiaFreelance Digital Communications Manager (Remote)SOFTWARE PUBLISHINGFebruary 2021 - Today (5 years and 6 months)Privas, FranceDigital application and ecosystem dedicated to balanced eating.I support the structuring and deployment of Appetia's editorial communication in direct collaboration with the founder.Main responsibilities:• editorial management and content coordination• optimization of key conversion-oriented pages• writing and integration of over 200 recipe contents• email marketing (~35% average open rate – Apple MPP)• App Store & Google Play ASO optimization• coordination of event communication (AFDN)
- Blog cuisine-facile-sans-gluten.comFounder of the blog cuisine-facile-sans-gluten.comPRESS AND MEDIAJanuary 2024 - Today (2 years and 7 months)Privas, FranceCreation and development of a culinary blog dedicated to simple, family-friendly, and gluten-free cooking.• definition of the editorial line• writing educational and accessible content• popularization of gluten-free eating• approach focused on the pleasure of cooking and transmission
- Alexia Fragnière EIEditorial Strategy & SEO Copywriting Consultant — IndependentPRESS AND MEDIAFebruary 2021 - Today (5 years and 6 months)Privas, FranceI support food brands, e-commerce, and service companies in structuring their editorial communication.Typical interventions:• editorial audit and positioning clarification• redesign of strategic pages (home, about, category pages)• writing of SEO articles ranked in the top 1–3 on Google• conception of lead magnets (e.g., over 300 emails collected in 1 month)• direct support for VSE/SME executives in structuring their marketing
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Education
- MBA Digital StrategyCOMNICIAFormation stratégique visant à structurer et approfondir ma pratique du marketing digital et de la communication en ligne. Ce MBA me permet de prendre du recul sur mon expérience terrain et de consolider mes compétences en : • stratégie de contenu et ligne éditoriale • pilotage d’écosystèmes digitaux • acquisition et conversion • gestion de projet web • veille stratégique et analyse concurrentielle Une formation suivie en parallèle de mes missions, avec l’objectif de renforcer ma posture de consultante en stratégie éditoriale et communication digitale.
- Certification: Become a Web Writer (4.5 / 5 stars)Formation Rédaction Web (FRW - Lucie Rondelet)2022Formation fondatrice dans ma reconversion vers la rédaction web et la communication digitale. J’y ai appris à écrire pour le web avec un double objectif : rendre les contenus utiles et agréables à lire pour les internautes, tout en respectant les exigences du référencement naturel. Compétences développées : • rédaction web SEO • structuration d’articles et pédagogie éditoriale • storytelling appliqué au marketing • optimisation des contenus pour Google Cette formation marque le point de départ de mon activité indépendante.
Certifications
- Web writer trainingFamille Nomade Digitale2021
- SEO Web WriterFormation Rédaction Web par Lucie Rondelet