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Alexia Diez-SotoAD

Alexia Diez-Soto

Game designer & Game design trainer

€1,200/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexia

My name is Alexia. And my job is to be a game designer in the communication sector.
It might seem a bit abstract, but in reality, it's quite simple: I create games.
I think them up, imagine them, design them, produce them, according to the expectations, needs, and objectives of my clients.

Basically, a client comes to me saying they have a communication problem, regardless of their industry, and they would like to use games to solve it.
> A team cohesion problem? We will imagine a game that allows us to unite employees around the company's values, whether in person or remotely.
> Need to energize an event? Why not design a game that will break the ice and create surprise.
> Need to modernize training? Learning happens without realizing it when using cleverly designed games.
> Need to raise awareness about environmental, societal, or other issues? There's nothing better for accelerating awareness and change than games! Games leverage natural and simple human dispositions: we enjoy playing, and it's one of the most effective ways to learn.
> Need to onboard new employees in an original way? Go from "new" to "familiar" in moments with games that create attachment and foster a strong sense of belonging.

I don't know if it shows, but I am a strong believer in the value of games as a communication tool, and when you think about it, even unintentionally, gamification is everywhere.

My other specialty, which is intrinsically linked to the first, is training and coaching in game design. I have developed an entire training program for companies that wish to create their own games.
  • English

    Conversational

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Eurovia
    Game designer
    CIVIL ENGINEERING
    January 2019 - April 2019 (3 months)
    Cité de Londres, United Kingdom
    The challenge
    On a road construction site, numerous stakeholders from different entities work together. Dozens of workers, several team leaders, and consequently, safety rules that are poorly understood and applied.
    Following numerous accidents and on the occasion of a major global convention, Eurovia sought a disruptive solution to convey safety and prevention messages.

    Our response
    Create a game experience where players are active participants in the messages we wish to convey, thereby bringing a strong educational dimension.

    The format
    A 15-minute escape game that can accommodate 8 people simultaneously, taking the form of a construction site container.
  • Entreprise de l'informatique
    Game designer
    TECH
    June 2019 - October 2019 (4 months)
    Sigüenza, Spain
    The challenge
    Each year, this company organizes training incentives for its specialized IT security reseller partners. The format is always largely the same, and the information is integrated less and less effectively. In 2019, they wanted to offer a different, more innovative, and consequently more impactful format to enhance their content and partners.

    Our response
    Create a disruptive game experience, in several stages, where players will find information they already know or with which they will become familiar. The game allows for sparking interest through interactivity and immersion in a given universe.

    The format
    A 90-minute giant investigation to cover major cybersecurity trends.
    A 30-minute major Icebreaker challenge to allow participants to get to know each other while testing their respective knowledge.
    Two 10-minute quizzes to measure the level of knowledge about the company and cybersecurity.
  • Audemars piguet
    Game designer
    LUXURY GOODS
    June 2019 - September 2019 (3 months)
    Paris, France
    The challenge
    The elite of Audemars Piguet's sales force gathered in Paris before heading off to their Boost Camp incentive.
    Throughout the day, participants arrived gradually at a hotel. The objective was therefore to entertain them while strengthening group cohesion.

    Our response
    A series of mini-physical games to strengthen cohesion within the sales teams. Players participate in a fictional recruitment campaign, the Boost Camp. To promote team spirit, everyone shares in victory as well as defeat.

    The format
    4 mini-games designed to foster team cohesion, co-developed with the agency WinWin.

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Education

  • Master of Communication
    ESG
    2011
  • Bachelor of Marketing
    ESG
    2009

Skill set (7)

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