Alexia De Santis

I support lifestyle and craftsmanship brands in developing their hospitality sense and providing the best possible experience for their customers.

Branded F&B venues, pop-up restaurants, brand embassies, retail, hospitality, cultural venues and experiences...

BRAND STRATEGY / BRAND CONTENT / BRAND EXPERIENCE / BRAND INFLUENCE:

> Business audit and diagnosis

> Benchmark & inspiration watch

> (Re)positioning strategy

> Brand platform & branding

> Offer marketing

> Product/service innovation

> Customer journey and experience design

> Content strategy

REFERENCES:

Accor / ADP (Paris Airports) / Chanel / Hennessy (LVMH) / Lagardère Travel Retail / We Love Green

I help event and communication agencies find the right idea and the best way to express it to win their bids.

STRATEGIC & CREATIVE PLANNING / CONTENT DIRECTION / COPYWRITING:

> Brief analysis and definition of stakes and issues

> Watch: competitive, benchmark (market, brand, consumer, campaigns), trend analysis, insightful inspirations...

> Brand positioning and strategy

> Copy strategy

> Creative concept and communication concept

> Content strategy & experience design

> Creative brief writing (art direction, scenography, visual identity, interactive experience...) and creative supervision

> Strategic and creative recommendation writing

> Recommendation formalization (formatting, mood board, image sourcing...)

> Client presentations

REFERENCES:

Agencies: Auditoire, Extreme, Gaudina, Havas Event, Hopscotch, Live! by GL Events, Lever de Rideau, Marie-Antoinette, MCI, Moma Event, PublicisLive, Shortcut, Sopexa, SoWine, TRO, Villadalésia & Co, We Love Art, WMH...

For their clients: Accor / Aberlour (Pernod Ricard) / Apérol (Campari Group) / Balenciaga / BNP / Comptoir des Voyages (Voyageurs du Monde Group) / Danone / Diplomatico (Brown-Forman) / DS Automobiles / Écusson / EDF / L'Oréal Foundation / Française des Jeux / Google / Grand Marnier / Huawei / Krug (Moët Hennessy) / La Poste / LVMH / Martell (Pernod Ricard) / Meetic / MIN Rungis / NaturéO / Orpi / Peugeot / Scapa (Pernod-Ricard) / SNCF / Société Générale / Renault / Sephora / Schneider Electric / Talentsoft / Talisker (Moët Hennessy) / Valeo

Founding partner of La Fédération, a consulting and production agency for event communication and brand experiences.

Consumer events / press & influencers / corporate.

Clients: Ballantine's, France Galop, GH Mumm, Milka, Interbev, Mercedes Benz, Grolsch, Suze, Pastis 51, EDF, Samsung, Aoste, Converse…

Events from 20 to 15,000 people and budgets from €25k to €500k.

Conception and production of proprietary events in Paris and Lyon (NuBBQ, Nice to meat you, Le Sucre, J’peux pas j’ai piscine, Alimentation Générale…)

CREATIVE & PROJECT DIRECTION

Supervision of creative teams and project teams (up to 10 people)

Strategic planning and writing of creative briefs

Sourcing and coordination of partner agencies for cross-functional projects (PR, digital, video...)

Production supervision and D-day delivery

Writing of recommendations and presentations

Bid management

Budget monitoring and scheduling

Supervision of reports and feedback

Market and creative watch

HR - MANAGEMENT

Talent sourcing/scouting (creative, production, technical, project...)

Implementation of processes and tools for collaborative work

Facilitation of weekly team meetings

Teaching and individual follow-up of employees and interns

Building a network of service providers, creatives, and venues

Relations with schools and intern recruitment

COMPANY MANAGEMENT

Definition of the agency's positioning and values

Definition and deployment of the agency's communication tools (online and offline)

Administrative and accounting management of the company

Definition of the living environment and supervision of the renovation of the agency's new headquarters (220m2)