Freelancer profile translated to English.

Description

Delighted, I'm Alexia!

I support e-commerce brands and apps in their paid acquisition, both in France and internationally.

After several years of experience between the advertiser (notably Betclic) and leading e-com agencies (Roads, ASight), I have developed a dual expertise: media management & creative strategy.

Initially trained in app acquisition, I then expanded my expertise to e-commerce. I have worked on about ten verticals, including regulated markets like sports betting and sexual wellness (adult products & services).

I master the main ad platforms (Meta, Google, TikTok, Pinterest, Snap, X, LinkedIn) and I systematically combine e-commerce strategy, data, and creative to drive performance (and not just pretty dashboards).

👉 I can assist you from A to Z: audit, SEA/SMA strategy, creative strategy, CRO/UX!

Some references: Betclic, Petit Bateau, Gaya, Zèta, Yacon&co, Carré Blanc, SightGlass Coffee, Baïham Paris, Cygnes, Flower Instincts...

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Roads
Performance Manager
November 2025 - Today (9 months)
Bordeaux, France
Accelerating the growth of e-merchants/retailers with advertising and creatives 🔥

Performance Manager

💡 Paid Media:
Management and optimization of campaigns on Google Ads, Meta Ads, Pinterest Ads, TikTok, LinkedIn, X, Snapchat.
Monitoring and adjustment of advertising budgets to maximize performance while respecting set objectives.
Daily management of digital campaigns to ensure their smooth operation and improve results.
Use of advanced tools (Looker Studio, Google Analytics, Channable, Hubspot, Lifetimely…) to analyze and optimize performance.
Production of weekly and monthly reports to track campaign effectiveness.
Regular audits of advertising accounts and participation in tenders.
Continuous monitoring of online advertising trends and developments.

🎨 Creative Strategy:
Recommendations, briefs, and analyses via Foreplay & Motion.
Support across the entire creative mix (static, video, UGC): concepts, copywriting, ideation & iterations.

📈 CRO & Advertorials:

Conversion rate optimization through UX/UI analysis, A/B testing.
Recommendations on CTAs, copywriting & user journeys.
Recommendations for optimized landing pages (WooCommerce & Shopify).
Recommendations for engaging advertorial pages to support the conversion action.
E-commerce Strategy Creative Strategy Media Buying Audit Reporting & Analysis
ASIGHT
Paid Media Specialist
June 2024 - November 2025 (1 year and 5 months)
Bordeaux, France
🚀 Paid Media Specialist

In a few figures:
👉 +€500k budget under management
👉 8 clients supported
👉 6 verticals explored
👉 4 channels (Meta, Google, TikTok & Pinterest)
👉 Audits
👉 Managed partner relationships (TikTok)

📌 Management of a portfolio of 8 brands in the Fashion, Foodcare, Perfumery & Skincare sectors:

Fashion: Zèta
Foodcare: Yacon & Co
Perfumery: Atelier Materi
Skincare: Cyla, Yanne Wellness & Pulpe de Vie
App: Melba App & GeoRide

💡 Paid Media:

- Management and optimization of campaigns on Google Ads, Meta Ads, Pinterest Ads, TikTok, LinkedIn, X, Snapchat.
- Monitoring and adjustment of advertising budgets to maximize performance while respecting set objectives.
- Daily management of digital campaigns to ensure their smooth operation and improve results.
- Use of advanced tools (Looker Studio, Google Analytics, Channable, Hubspot…) to analyze and optimize performance.
- Production of weekly and monthly reports to track campaign effectiveness.
- Regular audits of advertising accounts and participation in tenders.
- Continuous monitoring of online advertising trends and developments.
- Development of new marketing offers to enrich the agency's services.
- Training of new employees in campaign management methodologies.

🎨 Creative Strategy:

- Recommendations, briefs, and analyses via Foreplay, Motion, Atria.
- Support across the entire creative mix (static, video, UGC): concepts, copywriting, ideation & iterations.

📈 CRO & Advertorials:

- Conversion rate optimization through UX/UI analysis, A/B testing.
- Recommendations on CTAs, copywriting & user journeys.
- Recommendations for optimized landing pages (WooCommerce & Shopify).
- Recommendations for engaging advertorial pages to support the conversion action.
Libon
Traffic Manager
BANKING AND INSURANCE
October 2023 - June 2024 (8 months)
Bordeaux, France
- SMA / Management of acquisition campaigns (app & web) for all European and international markets (Key performance metric reporting, data analysis & A/B testing, experimentation with new features on current and new channels).

- SEA / Setup and optimization of search acquisition campaigns (Apple Search Ads and Google Ads).

- SEO / Participation in website redesign and launch & implementation of a referencing strategy.

- Monitoring trends and developing new approaches and acquisition channels for UA (affiliation, Adnetwork, Display, etc.).

- App Store Optimization (ASO).

- Management of partners and agencies (Webedia, Ramdam, Bolt Influence, Sensego, GottaBeEthnic, Spark, Avow...).

- Implementation of an influencer marketing strategy.

- Management of acquisition strategy execution, performance monitoring, and implementation of action plans.

- Planning monthly/weekly/daily advertising investments / Forecast & Reforcast of budgets for semi-annual and annual marketing plans.

- Process improvement.

- Close collaboration with Design, Growth, Product, and Data teams.