Freelancer profile translated to English.
Back to original languageAbout Alexia
My name is Alexia Chiche, and I have been a press officer for 8 years. A profession I discovered in an agency - where I learned the ropes of press relations - and which I have been practicing on my own since 2018.
This experience has given me the chance to collaborate with clients from various fields and backgrounds. A diversity that is initially personally fascinating. But also, an intellectual exercise, which has led me to develop tailor-made strategies, adapted to the profiles of my clients from all walks of life. I enjoy immersing myself in their businesses, their expertise, their challenges, their concerns, embracing and achieving their goals to grow together, through their media presence. It is this richness that has encouraged me to favor a generalist rather than a specialized approach. A winning strategy, as it also proves to be a source of synergy: between my clients, but also with journalists who call upon my panel of complementary experts to cover topics that punctuate current events. As an independent professional, I have surrounded myself with the best specialists for reinforcement needs or to meet specific service requirements.
(MALT PROFILE UNDER CONSTRUCTION - Experiences/references being updated)
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FNAT et FNDT - intersyndicale de chauffeurs de taxisPress OfficerCIVIC AND SOCIAL ORGANIZATIONSFebruary 2024 - March 2024 (1 month)Paris, FranceFNAT (National Federation of Taxi Drivers) and FNDT (National Federation of Taxis) are two taxi driver federations. They used press relations to publicize the demonstration organized regarding the transport of seated patients, covered by authorized taxis. The objective was to achieve significant media coverage of their demonstration and to make their demands heard regarding the new pricing conditions imposed by health insurance.This hard-hitting campaign achieved widespread media coverage: several TV and radio news programs, numerous articles online, in leading national and regional media. Work with the client on key messages helped make their message more audible and raise public awareness of the general interest issues directly linked to the profession's difficulties. Preparing spokespersons was crucial to the success of this media coverage and for their voices to be heard. This campaign was a success despite being set up urgently.
- AFMD - Association Française des Managers de la DiversitéPress OfficerHUMAN RESOURCESOctober 2021 - March 2024 (2 years and 5 months)Paris, FranceThe French Association of Diversity Managers has been working for 15 years to promote diversity and inclusion in the workplace. It is a think tank where contributions from over 180 member organizations abound. It addresses all grounds for discrimination. It raises awareness and provides concrete support to managers through events, tools, and documentary resources. These resources are derived from scientific research combined with the practical experience of managers in the field.Starting from scratch, the PR support initially focused on establishing AFMD in the landscape of thematic and specialized media: economy, business, management, HR, CSR, etc. Its media presence was built on AFMD's initiatives (publications, events) and on highlighting its expertise in diversity and inclusion in the workplace, in conjunction with current topics in the business and societal world (from teleworking issues to the inclusion of LGBT people at work, to weight discrimination in companies...).Over time, AFMD has seen a significant increase in its media visibility through in-depth work that has helped build a solid network of journalists attentive to its insights and loyal to the association's news.
- (Intermarché / Groupe Casino)Infinity Advertising (Intermarché / Casino Group)E-COMMERCESeptember 2021 - October 2021 (2 months)Paris, FranceInfinity Advertising is an e-retail media solution, resulting from a partnership between Intermarché and Casino Group. 'E-retail media' refers to all advertising spaces and solutions marketed on the e-commerce sites of retail chains and within the online consumer purchasing journey.The objective of this PR campaign for the launch of Infinity Advertising was to make this advertising solution known to advertisers, through media specializing in marketing, advertising, and communication. It also aimed to highlight the advantages and potential of this offering to differentiate it from the competition. The press was also invited to the launch event of this new e-retail media solution.Press outreach was met with interest by journalists from professional media and also gained the attention of journalists from general business media. Several dedicated articles and interviews with the spokesperson crowned our efforts.
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Education
- Bachelor's Degree in Information - CommunicationUniversité Paris-Nord XIII2010