Freelancer profile translated to English.

Description

Boost your digital presence with a creative & performance-oriented strategy

Are you a lifestyle brand, an entrepreneur, or a developing structure? I will help you transform your brand image into a real growth lever.

How can I help you concretely:

No more content creation without a goal. I put my expertise at your service to:

Structure your identity: From the creation of a memorable logo to the definition of a coherent graphic charter.

Engage your community: Active Community Management (Instagram, TikTok, Facebook, Linkedin) with a strong and authentic editorial line.

Optimize your sales: Design and management of Meta Ads campaigns (Facebook/Instagram) with rigorous monitoring of your ROI and ROAS.

Innovate through visuals: Use of generative AI for unique product packshots and eye-catching advertising visuals.

My difference? 360° versatility

What sets me apart is my dual role: the creative sensitivity of Brand Design combined with the rigor of Data Marketing. Whether for the jewelry, publishing, or sports sectors, I adapt visual codes and tone to precisely reach your target. My approach is agile, modern, and resolutely focused on innovation.

My usual deliverables:

Branding: Logos, style guides, communication materials (flyers, presentations).

Social Media: Editorial planning, video editing (Reels/Shorts), caption writing, and DM management.

Performance: Strategic newsletters, Ad campaign setup, and performance analysis reports.

Public Relations: Press release writing and media/influencer relations management.

Ready to take your project to the next level? Let's discuss your goals and build a communication that reflects you.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Fluent
English
Fluent
Italian
Basic
Portuguese
Basic

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Nympheas Jewels
Head of Communication and Marketing
SOCIAL NETWORKS
August 2025 - Today (1 year)
Bordeaux, France
Within the Nymphéas Jewels brand, I manage the complete digital strategy and brand image. My role is cross-functional, combining innovative visual creation and performance optimization.

My main responsibilities:

Social Media & Engagement: Daily management of accounts (Instagram, TikTok, Facebook), active moderation (DMs/comments), and community animation to strengthen proximity.

Content Creation & Innovation: Creation of video editing (Reels/TikTok) and use of Artificial Intelligence for the production of product packshots and advertising visuals.

Acquisition Strategy (Ads): Creation, setup, and management of Meta Ads campaigns to boost traffic and sales.

E-mailing & Loyalty: Design of strategic newsletters during key periods (collection launches, holidays) to maximize customer retention.

Operational Management: Active participation in the preparation of new collections and product promotion in physical stores.

Performance Analysis: Rigorous monitoring of key indicators (ROI, ROAS, CPA) to adjust strategies and ensure the profitability of actions taken.

Results: A coherent "Pinterest-ready" visual identity and consistent growth in engagement and digital revenue.
CEPS
Head of Communication and Marketing
SOCIAL NETWORKS
January 2025 - Today (1 year and 7 months)
Bordeaux, France
At CEPS, I am involved in the overall visibility of the structure and the optimization of customer/member relations. My role combines digital communication and operational flow management.

My main responsibilities:

Social Media Strategy: Management and animation of social networks to increase the establishment's notoriety and unite the community around the proposed activities.

Creation of Communication Materials: Graphic design of Print and Digital visuals (flyers, posters, presentations) to promote the center's services and events.

Customer Relationship & Reservation Management: Management of the reservation system, user reception, and request processing, ensuring a smooth and professional experience.

Consulting & Support: Strategic support on the choice of communication channels and improvement of reception and information processes.

Operational Versatility: Assistance in deploying specific projects and logistical coordination according to the structure's needs.

Visual Identity: Modernization of the brand image through the creation of logos and dedicated graphic elements, unifying communication across physical and digital media.

Strengths: Adaptability to a diverse audience, administrative rigor, and the ability to translate complex needs into simple and impactful visual materials.
Éditions Ticemons
Head of Communication and Marketing
VIDEO GAMES AND ANIMATION
January 2026 - Today (7 months)
Bordeaux, France
At Éditions Ticemons, I manage the visibility strategy for books and the publishing house, combining graphic creation and public relations.

My main responsibilities:

Artistic Direction & Social Media: Creation of all visual materials for social networks. Development of a unique aesthetic for each publication to maximize visual impact and reader interest.

Community Management: Social platform animation, e-reputation management, and direct interaction with readers (responding to comments, running contests).

Press & Public Relations (PR): Writing press releases, managing contacts with media and influencers in the book world to gain media coverage.

Launch Strategy: Collaboration on communication plans for new title releases, from the teasing phase to the sale.

Strengths: Mastery of publishing codes, excellent writing skills for PR, and the ability to transform a book into an attractive visual object on social media.