Freelancer profile translated to English.

Description

🚀 Marketing Consultant | Strategy, Acquisition & Performance

Passionate about marketing and with 8 years of experience in marketing strategy & product management, I help companies grow by combining an analytical approach with creativity.

🎯 My expertise:

✅ Development & deployment of omnichannel marketing strategies

✅ Customer acquisition & conversion lever optimization (offline & digital)

✅ Management of 360° campaigns: awareness, lead generation, loyalty

✅ Strategic partnerships & development of innovative offers

✅ Product marketing project management & multi-stakeholder coordination

💡 Why work with me?

✔️ Results-oriented approach: I design high-performing strategies aligned with your business objectives

✔️ Field and pragmatic vision: I adapt each action to the real needs of your customers

✔️ Startup spirit & adaptability: I love challenges, dynamic environments, and high-value-added projects

📩 Let's discuss your marketing challenges!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe SNCF (CRMServices)
Product Marketing Manager
January 2022 - December 2025 (3 years and 11 months)
Paris, France
Development of product roadmaps for "Junior & Cie" and "Domicile + Train", aligned with sales objectives (+15% sales)
Launch and market release of the "Domicile + Train" service
Development of complementary products
Management of the omnichannel marketing strategy
Management and optimization of the "Junior & Cie" website and app: content, customer journey, new features
Negotiation and implementation of strategic partnerships
Analysis, reporting, and monitoring of product performance for continuous improvement
Altavia Disko
Digital Project Manager
February 2020 - February 2022 (2 years)
Paris, France
Management of marketing and digital projects for Krug, Moët & Chandon, BPI France
Coordination of internal teams and external partners to ensure the success of campaigns and projects
Monitoring of webmarketing campaign performance and results optimization
Facilitation of UX customer workshops
Netkin
Product Manager
January 2018 - January 2020 (2 years)
Paris, France
Implementation of features and optimization of user experience
Definition of the marketing plan to support international product expansion
Project-based work with teams on solution evolution