Freelancer profile translated to English.

Description

Passionate about Digital Marketing and with over 17 years of experience in major media groups, I help companies boost their visibility, maximize their performance, and generate more sales/leads through tailor-made digital strategies.

As an expert in paid acquisition, I cover the entire value chain: from strategy definition to execution and campaign optimization. My approach combines rigor, data-driven insights, creativity, and performance to transform every media budget into a measurable growth lever.

I assist my clients in managing and optimizing their campaigns on key platforms: Google/Bing Ads, YouTube, Paid Social/ SMA (Meta, TikTok, Snapchat, LinkedIn), Amazon Ads, Criteo Retail Media, CitrusAds, Cdiscount Advertising, and many others.

Beyond performance, I bring real expertise in team organization and support: implementing efficient processes, providing operational training, creating DataStudio dashboards, and continuously improving profitability for agencies and advertisers.

My services:

• Multi-channel digital strategy (Search, Display, Social, Retail Media, SEO, Emailing/CRM, CRO)

• Campaign creation & optimization (Google/Bing Ads, YouTube, SMA (Meta, LinkedIn, TikTok, Snapchat), Shopping, Amazon, Criteo, etc.)

• Audit & analysis of your media and data performance (Google Analytics, Amazon Retail Analytics, etc.)

• Personalized training in SEA and eRetail Media

• Design of custom reporting & dashboards

• Support for tenders (Agency and/or Advertiser side)

• Setup of processes & workflow / framework in Digital Marketing management

Ready to take your digital strategy to the next level to accelerate your business growth?

Let's discuss your challenges and explore together the growth levers best suited to your business.

Languages

English
Fluent
Vietnamese
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Aix-en-Provence (up to 50km), Nice (up to 50km), Lille (up to 50km)

Pixalione
Consulting/Client Director
CONSULTING AND AUDITS
February 2023 - December 2025 (2 years and 10 months)
Paris, France
Strategic support for clients on Data, SEO, Paid Media
Coordination & Project Management with experts on each lever for the Agency & Advertisers
Management of tenders & business development
SEO Retail Marketing SEA SEM Data Analysis
Publicis Media
Deputy Head of Paid Search
DIGITAL AND IT
July 2017 - February 2022 (4 years and 7 months)
Paris, France
• Manage, train, and support a direct team of 10 SEA / Retail consultants in managing client portfolios across various sectors: Finance, Retail, FMCG, Consumer Electronics, Food Service, Education, Energy...etc
• Implement and optimize processes, work methodologies, and client management with the entire SEA Performics team and other agencies / departments within the Publicis Media group in France and internationally
• Manage relationships and challenge Search (Google, Bing), Retail (Amazon, Criteo, Cdiscount, CitrusAds) platforms and digital service providers (SA360, MarinSoftware, Channable, Lengow,...etc)
• Participate in tenders with Performics and other agencies / departments of the Publicis group in France and internationally
SEA Retail E-commerce Amazon Ads Social Media
Omnicom Media Group
SEA Team Lead
DIGITAL AND IT
March 2015 - June 2017 (2 years and 4 months)
Boulogne-Billancourt, France
• Manage and support a team of 6 people in managing a client portfolio across various sectors: Automotive (Nissan), FMG (Barilla, Pepsico, Henkel), Consumer Electronics (Garmin, Canon), Luxury & Fashion (Longchamp, The Kooples), Retail (E.Leclerc), Fast Food (McDonald's, Domino's Pizza), Security (Verisure)...etc
• In charge of several digital levers: SEA, Display (GDN, Youtube, Waze, Native Ads), Paid Social (Facebook Ads), Retail Search (Amazon, Hooklogic/ Criteo Sponsored Products)
• Participate in agency and Omnicom group tenders
• Manage relationships and challenge platforms (Google, Bing/Yahoo, AMZ, Criteo, Waze...etc)
SEA Facebook Ads E-commerce Strategy Amazon Ads Team Management