Description

I am a Paid Media & Growth Marketing Consultant with 7 years of experience crafting data-driven advertising strategies. My background at Google and Meta has equipped me with the skills to drive performance marketing initiatives that focus on ROI, scalability, and customer acquisition. I specialize in Meta Ads and Google Ads, including Search, Display, Pmax, and YouTube campaigns. Whether you're a startup or an established e-commerce brand, I help optimize marketing funnels and scale campaigns effectively. I am dedicated to delivering impactful results and would love the opportunity to collaborate on your next project. If you're looking for a strategic partner to elevate your paid media efforts, let's connect and discuss how I can support your growth objectives.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Google
Paid Media Account Manager
CONSULTING AND AUDITS
July 2023 - February 2026 (2 years and 7 months)
Lisbon, Portugal
• ● Managed €4M+ annual ad spend across Search, Performance Max & YouTube campaigns
• ● Scaled acquisition for B2B and B2C clients across multiple verticals and EMEA markets
• ● Increased conversion rate by +50% through A/B testing frameworks across landing pages and ad copy
• ● Reduced CPA by -25% via bidding strategy optimisation (tCPA / tROAS)
• ● Developed real-time performance dashboards using GA4 & Looker Studio
Google Analytics Google AdWords Google Tag Manager
Meta
Paid Media Account Manager
CONSULTING AND AUDITS
March 2022 - July 2023 (1 year and 4 months)
Lisbon, Portugal
• ● Managed €1.5M+ annual ad spend across Facebook & Instagram for luxury fashion and home brands
• ● Drove +30% conversion rate uplift through creative testing and Advantage+ campaign optimisation
• ● Developed high-performing ad creatives tailored to social-first, visually-driven audiences
• ● Built full-funnel strategies from awareness to retargeting for e-commerce clients
• ● Identified audience insights to refine segmentation and improve ROAS across campaigns
Meta Ads
CCI France International
Digital Marketing & Communication Junior
CONSULTING AND AUDITS
January 2021 - September 2021 (8 months)
Lons-le-Saunier, France
• ● Grew LinkedIn audience by +150 followers and newsletter by +200 subscribers through targeted content and community engagement
• ● Produced copywriting and digital content across social media, emailing and newsletters
• ● Organised and promoted two entrepreneurship webinars (during Covid) for the regional business community
• ● Conducted 10 interviews with startups on their ecological commitments for a YouTube video campaign
Marketing SEA Social media youtube