Freelancer profile translated to English.

Description

Portfolio : alex-gerber.com

Does your B2B product lack clarity, are your users dropping off, or does your design team need structure?

I step in to design useful, consistent, and scalable interfaces, at the intersection of business, user experience, and technology.

UX/UI Designer with a background in psychology and 4 years of experience in Product Design.

I have structured design strategy and operations within companies, managed UX Research projects, and designed comprehensive Design Systems. Over 3 years on a complex B2B product used by Vinci, Eiffage, and Bouygues.

Recent Projects

Fruiteo / MaRoutineRetail (3 months)— UX Audit, redesign of key workflows, new visual identity, UI Kit design.

Flaab (2 months)— Design Thinking and UX Research for a creative collaboration tool.

AxeoBIM (3 years)— Product Designer on a B2B construction solution used by Vinci, Eiffage, Bouygues. Creation of the complete Design System. Contribution to doubling the product team.

My UX/UI Approach

**UX Research**: user interviews, testing, qualitative and quantitative research.
**Design System**: components, design tokens, documentation, naming conventions.
**UI Design**: Figma interfaces, responsive, mobile, web.
**Workshops**: ideation, co-creation, technical feasibility. Specifications and developer handoff.

Services

UX Design · UI Design · Design System · UX Research · UX Audit · Product Design · B2B SaaS · Prototyping · Workshops · Visual Identity

Why Work With Me?

Psychology + UX background: understanding users is my profession.
3 years on a product used by Vinci, Eiffage, and Bouygues. Design System from scratch to production.
Impact and collaboration oriented.

Let's discuss your project. Quick response.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Grenoble (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km)

Fruiteo
On Malt
MaRoutineRetail
SOFTWARE PUBLISHING
January 2026 - February 2026
Paris, France
**Objective**: Redesign key user flows of a B2B SaaS retail platform and define a new visual identity.

**Challenges**: Simplify workflows, strengthen visual consistency, and establish scalable foundations for the product's future.

**Tools**: Figma, FigJam

**My Tasks**:
- UX Audit of the existing product: identifying friction points and UI inconsistencies
- Leading the redesign of key workflows through workshops and co-creation
- Defining a new visual identity
- Designing a UI Kit for consistency and scalability
**Results**: Simplified workflows, improved functional readability, enhanced visual consistency, scalable design foundation.
UI Kit UX Audit Figjam Responsive design B2B SaaS
Freelance
UX/UI Designer | Product Design
TECH
March 2025 - Today (1 year and 5 months)
Lyon, France
**Objective**: Assist my clients in designing and improving user experiences for SaaS products.

**Challenges**: Transform business challenges into intuitive user experiences, from discovery to delivery.

Tools: Figma, Claude, Generative AI

My Tasks:
Supporting projects from brief to delivery for UX/UI projects
Collaborating with product and technical teams
AI-boosted design: Design System, prototypes, ideation
Generative AI Prototyping Design Thinking User journeys Mobile Design
Axeo System
UX
CIVIL ENGINEERING
February 2022 - March 2025 (3 years and 1 month)
Lyon, France
**Objective**: Structure the design approach and design the Design System for a complex B2B solution used by construction leaders in France (Vinci, Eiffage, Bouygues).

**Challenges**: Integrate a user-centric approach into product processes and governance, create visual and functional consistency across the entire product.

**Tools**: Figma, FigJam, Jira, Storybook, Zeroheight

**My Tasks**:
Creation and maintenance of the complete Design System (web & app components, design tokens,
nomenclature, documentation)
Leading UX Research: monitoring and reporting client meetings
Organizing multiple workshops (ideation, co-creation, technical feasibility)
Defining specifications and QA in collaboration with multidisciplinary teams
Contributing to the new visual identity (brand guidelines, tone of voice, graphic charter)
Results: contributed to doubling the product team. Design System adopted in production.
User Research Design System Figma Workshops Atomic Design