Freelancer profile translated to English.

Description

I am starting my career as a content creator, with a strong passion for imagery, fashion, art direction, and visual communication. Very quickly, I understood that content is much more than a simple medium: it is a strategic tool for building an identity, creating a perception, and adding value to a brand.

Based on this vision, I created Brothermanos, an agency specializing in imagery, styling, casting, production, and communication consulting. With Brothermanos, I support brands, artists, and companies in creating their visual universe. I work on shootings, videos, campaigns, castings, creative concepts, events, and image strategies. This experience has allowed me to develop real expertise in production, art direction, team coordination, and building a strong, coherent, and professional image.

After this entrepreneurial adventure, I joined hideout as Marketing & Communication Director. My role is to rethink the brand's overall image, structure its communication, and guide it towards a more premium positioning. I participated in the complete rebranding of hideout: new artistic direction, stronger storytelling, more elegant image, higher quality content, and more coherent communication.

I work to transform the brand's perception, making it more mature, more desirable, and more high-end, while preserving its fashion DNA and its subtle street touch. My career connects content creation, entrepreneurship, production, brand image, and marketing strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Portuguese
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Le Mans (up to 50km)

Maison hideout
Marketing / Communication Director
FASHION AND COSMETICS
January 2024 - May 2026 (2 years and 5 months)
Paris, France
As Marketing & Communication Director at hideout, I define and drive the company's global marketing strategy to develop its brand awareness, strengthen its premium image, and support its commercial growth. I build the calendar for campaigns, collection launches, retail activations, events, and collaborations, ensuring that each action is consistent with the brand's universe.

I am responsible for hideout's image and communication across all platforms: social media, website, store, campaigns, visual content, newsletters, press kits, and events. I develop the company's storytelling, oversee the creation of photo, video, and editorial content, and ensure that every communication respects its luxury, quiet luxury, and subtle street positioning.

I also drive the digital and social media strategy to grow the community, generate engagement, increase website traffic, and support sales. I analyze the performance of actions taken, such as reach, engagement, conversions, sales, or press coverage, to optimize future campaigns.

I develop press relations, partnerships, and collaborations with artists, content creators, stylists, media, and personalities aligned with the hideout universe. I also organize brand events, launches, pop-ups, and in-store activations to make the Marais flagship a true place of experience and community.

Finally, I coordinate internal and external teams, service providers, agencies, and the various creative, retail, e-commerce, and production departments. My goal is to make hideout shine in France and internationally, enhance its desirability, and position the brand as a premium reference in Parisian fashion.
Social Media Project Management Branding Communication Marketing
Brothermanos
Image and Production Consultant
January 2022 - May 2026 (4 years and 5 months)
As an Image and Production Consultant at Brothermanos, I support brands, artists, personalities, and companies in building, improving, and ensuring the coherence of their image. I work on their visual positioning, their art direction, their aesthetic identity, and how they wish to be perceived by their audience.

I participate in the creation of strong visual concepts for campaigns, shootings, videos, digital content, events, or communication materials. I advise on styling, casting, sets, atmospheres, creative references, and all the elements that contribute to building a professional, impactful, and coherent image.

I also coordinate project production, from preparation to final delivery. I can manage creative teams, photographers, videographers, stylists, makeup artists, models, locations, service providers, and schedules to ensure the smooth running of productions.

My role is to transform a brand's idea or intention into concrete, high-quality, and strategic visual content. I bring a creative vision, rigorous organization, and an understanding of the codes of imagery, fashion, branding, and communication.

The goal is to help each client strengthen their identity, improve their visual presence, produce quality content, and develop a clearer, more professional, and more desirable image.
Branding Communication Project Management Marketing Market Research