Freelancer profile translated to English.
Back to original languageAbout Alex
I help brands generate strong growth in digital through an ambitious acquisition strategy.
For 5 years, I have been managing the entire marketing and acquisition strategy for several B2C-D2C brands.
Achieved for Nooz Optics: Scaling media spend from 0 to 1 million euros in 3 years I Team of 5 dedicated people I Top 3 FB Ads advertiser in Belgium.
What I do:
- Definition of an acquisition strategy with media mix
- Facebook Ads
- Instagram Ads
- Youtube Ads
- SEA
- Pinterest ads
- Display
- CRM - Email
I offer two working methods adapted to your situation:
See you soon to chat!
Alex
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- NOOZ OPTICSHead of AcquisitionE-COMMERCEJuly 2015 - July 2020 (5 years)Paris, FranceHead of Acquisition at Nooz Optics.- Implementation of a performance-oriented acquisition strategy (Choice of levers, budgets, audiences)- Scaling up the advertising model from 0 to 1.3 million euros in media budgetFB Ads 70% - SEA 20% - Criteo 10%- Recruitment of a team of 5 people dedicated to acquisition- Internationalization of the advertising structure in 10 countries
- Tcheck'itCo-founder - Marketing DirectorCONSULTING AND AUDITSJuly 2014 - July 2015 (1 year and 1 month)ParisCo-founder and Marketing Director at Nooz Optics.Responsible for developing a user community on a mobile application.Recruitment of 80,000 "Tcheckers" in 12 months.Tools used:- FB Ads- SEA- Job desk- CRM
- Tcheck'itCo-founder - Marketing DirectorCONSULTING AND AUDITSJuly 2014 - July 2015 (1 year and 1 month)ParisCo-founder and Marketing Director at Nooz Optics.Responsible for developing a user community on a mobile application.Recruitment of 80,000 "Tcheckers" in 12 months.Tools used:- FB Ads- SEA- Job desk- CRM
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Education
- Master 2 - EntrepreneurshipEDC Paris2014
- Marketing & Digital InnovationSan Diego State University2013
Certifications
- Google AnalyticsGoogle2017
- Facebook BlueprintFacebook2017