Alex Cloggie

Supporting a digital marketing agency with end to-end management of multi-channel client accounts across Search, Shopping, Display, and PMax. Lead campaign setup and restructuring of underperforming campaigns, focusing on granular bid and budget optimisations to eliminate wasted spend. Improved efficiency across all clients, delivering a 41% uplift in CTR and a 38% decrease in CPC, which ultimately drove a 23% reduction in CPA.

Managed Google Ads and Ad Grants for an international non-profit, bridging the gap between grant traffic and actual donation growth. Executed a full-funnel optimisation strategy, from keyword research to landing page CRO, including full tracking setup via GTM and GA4 to ensure accurate donation reporting. Delivered a 33% uplift in CTR and a 27% reduction in CPA, directly improving account efficiency and increasing total donation volume.

Maintained monthly budgets of £10K+ across Google and Meta, balancing the demands of both high-volume lead gen and e-commerce growth. Reduced average CPC by 30% by moving away from broad targeting toward high-intent keyword structures and aggressive audience refinement. Paired paid marketing channels with technical SEO audits and "search-rich" content to lift organic SERP rankings, using GA4 and Looker Studio to provide data-driven reporting.