Freelancer profile translated to English.
Back to original languageAbout Alex
Freelance since the sale of my agency TOTEM L’AGENCE, I bring nearly 20 years of experience in the creation, maintenance, and optimization of WordPress sites and their infrastructures.
My services:
- WordPress maintenance and troubleshooting (updates, stability, takeover of existing sites, hacked site recovery)
- Server administration and optimization via Plesk (security, backups, multi-sites)
- Emailing and marketing automation (Mailchimp, Brevo)
- Email deliverability and configuration (SPF, DKIM, DMARC)
- Integration of third-party SMTP software (SendGrid, etc.) for transactional and marketing emails
I offer quick diagnostics and concrete solutions, adapted to the real needs of my clients. My approach is preventive and sustainable, aiming for service continuity and reliability.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- NOUVEL ACTEManaging PartnerNovember 2025 - Today (7 months)69140 Rillieux-la-Pape, FranceI manage the property development business through Nouvel-Acte-Immo.fr, a platform dedicated to the acquisition, resale, and enhancement of real estate properties.In this context, I developed and maintained the company's web and digital presence, which allowed me to strengthen my technical and marketing skills:WordPress: site creation, customization, and maintenance, content management, and SEO optimizationEmailing & marketing automation: setting up campaigns via Mailchimp and Brevo, automations for prospects and clientsEmail deliverability: SPF, DKIM, DMARC configuration and use of third-party SMTP (SendGrid) to ensure optimal reception ratesHosting & server administration: optimization of web infrastructure performance and securityWeb performance analysis and monitoring: tracking visits, conversions, and email campaign effectivenessThis experience solidifies my expertise on real, business-critical projects, and allows me to offer my services today as a freelance web, WordPress, hosting, and emailing specialist with a results-oriented approach.
- TOTEM L'AGENCEFounder and CEODIGITAL AND ITJune 2006 - October 2025 (19 years and 4 months)Lyon, FranceFounder and CEO of TOTEM L’AGENCE from 2006 to 2024 (company sold), I supported companies and freelancers for nearly 20 years in the creation, maintenance, and optimization of WordPress sites. Now freelancing, I specialize in the security, performance, and troubleshooting of existing sites, with an approach focused on reliability and service continuity.
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Education
- MBA - (formerly CAAE diploma / Business Administration Certification)LYON 32005Formation orientée gestion d’entreprise, stratégie et entrepreneuriat, m’ayant permis de développer des compétences solides en pilotage de projets, gestion administrative et financière, ainsi qu’en stratégie commerciale et digitale. Ce diplôme m’a donné une base solide pour diriger des entreprises, structurer des projets complexes et prendre des décisions éclairées, compétences que j’applique aujourd’hui dans mes activités freelance et entrepreneuriales, notamment dans la gestion de projets web et digitaux.
- ESAIP - Computer EngineeringESAIP2004Diplômé Chef de projet international en informatique à l’ESAIP, je maîtrise la gestion de projets IT complexes, la coordination d’équipes et le déploiement de solutions techniques. Ces compétences me permettent de gérer efficacement des missions WordPress, serveur et emailing pour mes clients freelance.