Freelancer profile translated to English.

Description

Are you ready to boost your business and revolutionize your CRM marketing strategy? I am here to help you achieve your goals successfully :)

With 10 years of experience as a CRM Director for several renowned applications, along with some experiences as a Content Manager; I offer you support on various CRM and Copywriting issues.

As Head of Growth Operations at the market leader in Sports Betting, I led high-performing teams and developed winning strategies focused on CRM marketing.

I can assist with the following topics:

- 🎯 Global customer engagement strategy

- 🔍 Audience segmentation

- 📝 Copywriting for developing a coherent message

- 📈 CRM performance measurement

My goal is to help you unlock the full potential of your customer database by implementing an effective and relevant CRM marketing strategy.

I invite you to consult my LinkedIn profile, which will allow you to learn about my background, my experiences, and the various challenges I face daily.

Thank you.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Glovo
Director of Global CRM
ENTERTAINMENT AND LEISURE
April 2020 - November 2021 (1 year and 7 months)
Barcelone, Spain
✅ Management of CRM strategy through customer journey automation
✅ Measurement of customer engagement, incrementality, lifetime value, and ROI
✅ Responsible for local loyalty strategies with Glovo teams and partners
✅ Monetization of deals with our partners
✅ Implementation of CRM strategy across 24 markets
✅ Optimization and testing of new segments
✅ Management of 20 people including 2 Data Analysts and 2 Adtech Managers
Betclic Group
Head of Growth Operations
ENTERTAINMENT AND LEISURE
November 2021 - Today (4 years and 7 months)
Paris, France
✅ Definition of customer journeys by product and by market
✅ Measurement of customer engagement, incrementality, lifetime value, and ROI
✅ Responsible for Retention and promotional budgets
✅ Management of a team of 10 CRM experts
✅ Implementation of gamification programs on the app
Unibet
Head of CRM and Loyalty France
SPORTS
February 2018 - March 2020 (2 years and 2 months)
Paris, France
Director of Digital Marketing for the Unibet.fr brand (sports betting).
✅ Editorial strategy for the website and app
✅ CRM lifecycle strategy
✅ Sponsorship activation (notably with Paris Saint-Germain)
✅ Brand and content strategy for Social Media
✅ Member of the management committee