Freelancer profile translated to English.
Back to original languageAbout Alex
I support leadership teams in their high-impact growth decisions by leveraging a deep understanding of customers.
My work involves identifying the gaps between business objectives, digital experience, and customer reality. Through in-depth qualitative research (interviews with customers, prospects, and internal teams), I surface key insights to reduce uncertainty and enable clearer decision-making.
These efforts specifically support decisions related to:
- Product and service direction
- Website performance and user experience
- Go-to-market positioning and strategies
- Investment and growth choices
In parallel, I help organizations structure and operationalize their insights. This includes implementing replicable processes, insight hubs, and AI-ready customer knowledge bases, ensuring teams have continuous access to reliable customer understanding.
I have led customer experience research projects and supported a wide range of organizations, including:
BNP Paribas Asset Management, Meta, ProTech Security (firewall security for buildings), A.C. Whyte (building energy efficiency specialists), The Asset Management Exchange (investment platform), The Association of Investment Companies, Ghana International Bank (pan-African bank), City University, Ealing Council, and EnergieSprong UK (large-scale energy renovation initiative).
French
Native or bilingual
English
Native or bilingual
Can work on-site
Cannes (up to 50km)
Experience
- Alex Blondin LtdCustomer Insight ConsultantCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Cannes, FranceIndependent consultant in customer insight and strategy, I support leadership teams in their high-impact growth decisions.I design and manage qualitative research assignments (customer, prospect, and internal team interviews), then analyze and synthesize results to identify gaps between business objectives and the on-the-ground reality.My interventions help guide decisions related to product, digital experience, positioning, and go-to-market strategies. I also assist organizations in structuring and operationalizing their insights (insight hubs, processes, AI-ready knowledge bases).
- Everything is Customer ExperienceCo-founderCONSULTING AND AUDITSNovember 2020 - October 2025 (4 years and 11 months)Londres, United KingdomEverything is Customer Experience supports international companies operating in multiple markets in defining their CX and UX strategy, based on high-quality customer insights.Main responsibilities:
- Conducting qualitative research and customer interviews to identify unmet needs and friction points in the customer journey
- Advising executives on the alignment between strategy, brand, and customer experience
- Designing and facilitating workshops to foster collaboration and shared customer understanding within teams
- Zero Ambitions PartnersFounding PartnerENVIRONMENTALNovember 2021 - April 2025 (3 years and 6 months)Londres, United KingdomZero Ambitions Partners is a consultancy specializing in sustainability and decarbonization in the building sector. It supports organizations in defining and implementing their zero-carbon strategies, combining technical expertise, human understanding, and an experience-centered approach.
- Strategic consulting for companies, institutions, and sector stakeholders to accelerate the transition to sustainable buildings
- Support on user and customer experience in a complex ecosystem involving residents, architects, manufacturers, installers, and public decision-makers
- Contribution to the firm's strategic vision and partnership consolidation
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Education
- Bachelor of Laws - LLB (+ French Law)University of Reading2008
- BPP Law SchoolLegal Practice Course2010Business, Civil Litigation, Property, Media, IP, Employment.