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Alex BaladaAB

Alex Balada

AI Product & Solution Architect – GenAI | Interim

€750/day
Lille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alex

AI Product & Solution Architect with 15 years of experience in digital and product leadership.

I support organizations in the framing, governance, and industrialization of GenAI solutions (LLMs, RAG, agentic architectures), in close collaboration with business, data, and IT teams.

I primarily focus on:
– framing GenAI use cases
– defining target architectures and technical arbitration
– producing deliverables (ADRs, design docs)
– supporting delivery through to production

I do not act as a developer, but as a senior profile for structuring and securing AI projects.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

Can work on-site
Lille (up to 50km), Paris (up to 30km)

Experience

  • ARKO (Projet R&D Sicoom)
    ARKO – AI Product & Solution Architect (GenAI)
    SOFTWARE PUBLISHING
    February 2025 - Today (1 year and 4 months)
    Lille, France
    Framing and design of GenAI architectures for sensitive SME contexts.

    – Qualification of use cases (LLM, RAG, agentic)
    – Definition of target architectures and governance principles
    – Data security (GDPR, PII)
    – Steering technical choices and supporting implementation teams

    Results:
    – Functional and audited POC
    – Significant reduction in document search time
    Artificial Intelligence RAG Product Management Data Privacy Automation
  • Mondial Relay
    CRM Manager & Data Strategy (Transition)
    LOGISTICS AND SUPPLY CHAIN
    April 2024 - October 2024 (6 months)
    Villeneuve-d'Ascq, France
    Framing and structuring of the Customer Data & CRM strategy.

    - Audit of data flows and implementation of Data Quality governance.

    - Steering of the CRM roadmap (Sage) and IT/Business coordination.

    - Definition of performance KPIs and team support.
    CRM Data Quality Sage Project Management Business Analysis
  • Sicoom
    Digital Interim Manager & Senior Consultant
    CONSULTING AND AUDITS
    January 2019 - Today (7 years and 5 months)
    Lille, France
    Support for SME/Mid-cap executives in their digital and AI transformation.

    - Audit of IT architectures and business processes.

    - Strategic framing and tool selection (ERP, CRM, AI).

    - Roadmap steering and operational team mentoring.

    KEY MISSIONS:

    MONDIAL RELAY (2024) - CRM Manager: Strategic Data & CRM Framing (Sage).

    LEROY MERLIN (2022-2023) - Digital Care Product Manager: Conversational AI (Chatbot/Voicebot) and omnichannel journey management.

    TOP OFFICE (2021-2022) - Interim E-commerce Director: Platform redesign and +30% digital revenue growth.

    AUCHAN (2020-2021) - Country Manager / PO: Salesforce deployment (France/Poland) and Change Management.
    Business Strategy Change Management Process Optimization CRM

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Education

  • Bachelor's degree in Business Administration and Management. Autonomous University of Barcelona. Barcelona
    UAB Barcelona
    2007
  • Master 1 Marketing.
    Institut obert de Catalunya.
    2009

Skill set

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