About Alex
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual
Experience
- ARKO (Projet R&D Sicoom)ARKO – AI Product & Solution Architect (GenAI)SOFTWARE PUBLISHINGFebruary 2025 - Today (1 year and 4 months)Lille, FranceFraming and design of GenAI architectures for sensitive SME contexts.– Qualification of use cases (LLM, RAG, agentic)– Definition of target architectures and governance principles– Data security (GDPR, PII)– Steering technical choices and supporting implementation teamsResults:– Functional and audited POC– Significant reduction in document search time
- Mondial RelayCRM Manager & Data Strategy (Transition)LOGISTICS AND SUPPLY CHAINApril 2024 - October 2024 (6 months)Villeneuve-d'Ascq, FranceFraming and structuring of the Customer Data & CRM strategy.- Audit of data flows and implementation of Data Quality governance.- Steering of the CRM roadmap (Sage) and IT/Business coordination.- Definition of performance KPIs and team support.
- SicoomDigital Interim Manager & Senior ConsultantCONSULTING AND AUDITSJanuary 2019 - Today (7 years and 5 months)Lille, FranceSupport for SME/Mid-cap executives in their digital and AI transformation.- Audit of IT architectures and business processes.- Strategic framing and tool selection (ERP, CRM, AI).- Roadmap steering and operational team mentoring.KEY MISSIONS:MONDIAL RELAY (2024) - CRM Manager: Strategic Data & CRM Framing (Sage).LEROY MERLIN (2022-2023) - Digital Care Product Manager: Conversational AI (Chatbot/Voicebot) and omnichannel journey management.TOP OFFICE (2021-2022) - Interim E-commerce Director: Platform redesign and +30% digital revenue growth.AUCHAN (2020-2021) - Country Manager / PO: Salesforce deployment (France/Poland) and Change Management.
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Education
- Bachelor's degree in Business Administration and Management. Autonomous University of Barcelona. BarcelonaUAB Barcelona2007
- Master 1 Marketing.Institut obert de Catalunya.2009