Alexandre Bailly

Contribution to international supply chain data and Power BI reporting platforms (Snowflake, Dataiku, industrial KPIs)• Automation and data cleaning (ETL/ELT processes, source reliability) to accelerate analysis.

• Development of reports, analyses, and visualizations for precise performance tracking.

• Implementation and improvement of Business Intelligence solutions to support strategic decision-making.

• Definition and monitoring of a structured KPI framework, aligned with performance objectives.

Marketing & Media Analytics – Key Accounts (SNCF, Pfizer, BPCE)

1. Campaign Setup

Definition of marketing and business objectives

Configuration of tracking systems and media platforms

2. Activation & Steering

Launch and monitoring of multi-channel campaigns

Performance analysis by lever, audience, and message

3. Continuous Optimization

Identification of performance levers (targeting, budget, channels)

Data-driven recommendations to improve ROI

4. Reporting & Decision-Making

Power BI dashboard creation

Monitoring of KPIs (conversions, CPA, ROI, attribution) for marketing teams

Web Analytics & Reporting

1. Data Collection & Tracking

Analysis of web performance via Google Analytics (GA3 / GA4)

Migration GA3 → GA4 and implementation of custom events

2. Monitoring & Steering

Creation of KPI dashboards (traffic, conversion, engagement)

Monitoring of digital journey performance

3. Analysis & Optimization

Behavioral analysis and optimization of user journeys

Data-driven recommendations to improve conversion

Project Management & Product Launch

1. Digital Project Management

Team coordination via JIRA

Tracking of roadmaps and deliverables

2. Launch & Go-to-Market

Coordination of new product and service launches

Alignment of marketing, data, and operational teams

3. Activation & Events

Organization of trade shows and brand events

Post-launch performance monitoring