Alexa Sievers

Founder of Póoj Studios, a sustainable handbag brand inspired by Mexican–German heritage, combining innovative Nopal leather materials with modern, editorial design to create culturally grounded premium accessories.

Founder of 108 Strategy, an independent advisory practice supporting early-stage and growth companies through strategic clarity, structured problem-solving, and hands-on execution across business model design, go-to-market strategy, and operational scaling.

• • Leadership of high-impact, company-wide strategic initiatives including assortment and price architecture, strategic return-rate reduction, category expansion, and a post-merger value-creation workstream (Zalando × ABOUT YOU) targeting €3M in annual business impact.

• • Direction of complex cross-functional project teams and tech programs, including the end-to-end leadership of the COINS loyalty initiative (designed to increase AOV and purchase frequency) and the Digital Multipacks solution projected to generate ~€2M in incremental annual revenue.

• • Delivery of operational strategy and process optimization across Account Management, international partner onboarding, and scaling-critical workflows, increasing structural clarity, efficiency, and transparency.

• • Provision of strategic support to management board, increasing organizational transparency, driving alignment, and ensuring momentum on key cross-company initiatives.