Freelancer profile translated to English.
Back to original languageAbout Alexane
Nice to meet you, I'm Alexane ✨
Freelance communication specialist, I put my skills to work for companies to develop their visibility and structure their communication 👩🏻💻
• Content creation for social media (photo, video, editing, retouching)
• Community management and social media engagement
• Creation of print and digital communication materials (flyers, posters, visuals)
• Internal communication for employees
• Implementation of marketing campaigns (e-mailing, SMS)
Autonomous, organized, and creative, I adapt to the needs of each structure to propose concrete and effective solutions.
👉🏻 Feel free to visit my website to learn more: Contact me by email ✉️ :
French
Native or bilingual
English
Conversational
Can work on-site
Nantes (up to 20km)
Experience
- Super UCommunication ManagerRETAIL (LARGE RETAILERS)November 2023 - December 2025 (2 years and 1 month)Vertou, France• Management and engagement of social media (Facebook, Instagram, LinkedIn) for two points of sale: @superu.vertou and @superu.iledyeu.(>5 posts per week and >30 stories – photo shoots, writing, scheduling, moderation)• Management of Google My Business profiles and responding to customer reviews via Goodays (approx. 50 reviews processed per month)• Establishment of partnerships and contests (e.g., collaboration with Michel & Augustin, contests with Mademoiselle Sissi, Christmas, Easter, Wine Fair contests…)• Internal communication (videos and posters for staff, regular communications via the Steeple social network)• In-store signage (daily requests from department managers: product highlighting, promotions, customer guidance, special offers)• Graphic creations and printing using a plotter (ref: EPSON SureColor T7200)• Creation of communication materials (posters, social media visuals, photo retouching, video editing)• Management of in-store digital screens (10 indoors and 1 outdoors)• Design and management of local advertising campaigns on bus shelters, in collaboration with JCDecaux (creation of a poster every 3 weeks linked to store highlights),
- Publ'inCommunity ManagerPRESS AND MEDIAJanuary 2023 - October 2023 (9 months)Vertou, FrancePortfolio of 4 clients: bakery, pool installer, water park, and beauty salon.• Social media audit & strategy• Social media management and engagement• Design and management of editorial calendars• Content scheduling• Content moderation• Reporting & KPI analysis• Content creation (photo retouching, video editing, creation of visuals for social media),
- LEROY MERLINCommunity ManagerRETAIL (LARGE RETAILERS)September 2019 - December 2022 (3 years and 3 months)Rezé, France• Management of social media (Facebook, Instagram, Linkedin)• Management of Google My Business and the Leroy Merlin Nantes-Rezé store page• Internal communication management• Organization of events / partnerships with companies and influencers / contests• Assistance with the digitalization of store aisles and the store itself (implementation of videos, QR codes, etc. on aisles and displays)• Competitive intelligence• Graphic creation and printing• Creation of communication materials (posters, social media visuals, video editing, Instagram filters),
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Education
- Master in Communication and Media StudiesAudencia SciencesCom2022J'ai rejoint Audencia SciencesCom pour poursuivre un Master en communication et médias (BAC+5). Ces deux ans et demi d'études, tout comme ma licence, se sont déroulés en alternance chez Leroy Merlin Nantes Rezé, ce qui m’a permis de combiner apprentissage théorique et expérience professionnelle concrète.
- Bachelor's degree in Web and Digital Design and ProductionISME Nantes2020En 2020, j'ai intégré un BAC+3 en Concepteur et Réalisateur Web et Digital à l'ISME de Nantes, tout en me formant en alternance chez Leroy Merlin à Rezé. Cette formation m'a permis de découvrir des domaines passionnants comme le codage, la stratégie digitale et bien d'autres sujets enrichissants.