ALFreelancer profile translated to English.
Back to original languageAbout Alexane
👋 I'm Alexane, founder of Strat Food Consulting.A Breton, passionate about good food and memorable moments. With over13 years of experiencein catering, events, and luxury sectors in Paris and Bordeaux, I've had the privilege of working in exceptional venues and managing large-scale projects.
Today based in Auray in the Morbihan region (56400), I help restaurateurs optimize their customer experience and visibility to attract more clients and increase their revenue.
My services:
✅ Improvement of online/in-house customer experience
✅ Creation & optimization of Google My Business profiles
✅ Website and social media refresh
✅ Menu & communication material redesign
✅ Customer review management & community management
✅ Press kit writing
Client case:
According to Tripadvisor, there are 311 restaurants in Vannes. And at the top... the restaurant Agora! ⭐
It stands out because I worked on its identity, uniqueness, and attractiveness, both online and in-house.
👨🍳 Are you a restaurateur or do you know one struggling with these issues?
Follow Agora's lead and trust me to boost your attractiveness. My expertise is here to help you!
📩 Let's connect! Contact me or visit my website:
Looking forward to talking with you!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Strat FOOD consultingFounderFebruary 2025 - Today (1 year and 4 months)Auray, FranceI help restaurateurs optimize their visibility to attract more clients and increase their revenue.My services:✅ Improvement of in-house/online customer experience✅ Creation & optimization of Google My Business profiles✅ Website and social media refresh✅ Menu & communication material redesign✅ Customer review managementTo learn more, visit: www.stratfoodconsulting.fr
- Domaine le MezoClient ManagerLUXURY GOODSSeptember 2023 - August 2024 (11 months)Ploeren, FranceAs Client Manager at Domaine le Mezo, I optimized the customer experience at every stage of their journey, implementing strategies focused on customer satisfaction and loyalty.
- I oversaw the organization of events on site, ensuring every detail contributed to an exceptional guest experience, while adhering to budget and time constraints.
- I supervised and trained reception and service teams to ensure a smooth and memorable customer experience, adapting processes to specific visitor needs and identifying friction points in their journey.
- I designed and deployed customized marketing and communication materials (brochures, product sheets, newsletters, digital content) to promote the Château's offerings. These tools improved visibility, strengthened brand image, and facilitated the conversion of prospects into clients, while ensuring consistent and impactful communication.
- I contributed to strengthening relationships with VIP and regular clients by developing tailored offers and implementing post-visit follow-up actions to encourage their return.
- ÆRA NOVAOperations Manager of Château Toulouse-LautrecLUXURY GOODSOctober 2019 - July 2021 (1 year and 9 months)Paris, FranceI managed the Château's activities, focusing on enhancing the customer experience in a luxurious heritage setting. My responsibilities included creating new offerings and transforming services to provide unique experiences, while maximizing visitor satisfaction.
- Creation of 3 restaurant concepts, 4 guided tour routes, and 20 wellness stays, including the reorganization of spaces for optimal customer reception. These projects enhanced the Château's reputation as a high-end tourist and event destination.
- I oversaw the redesign of visitor reception, creating personalized welcoming spaces (yoga room, treatment rooms, new rooms, etc.).
- Optimization of digital channels (website, social media), with a significant increase in Instagram followers (+6K in 1 year), through the implementation of interactive campaigns (contests, immersive content). This strengthened customer interaction and fostered a sense of brand belonging.
- Organization of 3 contemporary art exhibitions and Heritage Days, with meticulous logistical and scenographic management.
- Negotiation of commercial partnerships that strengthened the Château's visibility and retained VIP clients with exclusive events.
- Management of a team of 6 people, with a collaborative approach focused on innovation and process improvement.
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Education
- Executive MBA, Web Marketing Strategies & Digital Communication ProjectsVISIPLUS academy2023Executive MBA, Stratégies Web Marketing & Projets Communication Digitale
- Master in Management of Cultural Organizations and EventsAix-Marseille University2012Master Management des organisations et des manifestations culturelles