Freelancer profile translated to English.
Back to original languageAbout Alexane
I am Alexane Anzalone, a freelance Communication Manager since 2023. I help brands and entrepreneurs gain visibility through tailor-made strategies and a consistent visual universe.
My approach: combine creativity, strategy, and efficiency to deliver turnkey solutions, whether for digital content, social media, websites, or events.
My objective is simple: to save you time, increase your visibility, and enhance your professionalism.
I have the privilege of working with clients from various sectors: luxury, food, institutional, automotive... which allows me to discover new horizons every day, and perhaps yours!
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- AZL AGENCYCommunication ManagerSOCIAL NETWORKSNovember 2023 - Today (2 years and 7 months)Nice, FranceWEB:
- Creation of showcase websites via WordPress and Elementor
- SEO optimization to increase website visibility
- Maintenance of web security and support
SOCIAL MEDIA:- Development of communication strategies for social media
- Creation of personalized editorial calendars
- Production of video and photo content
- Video content editing
- KPI analysis and reporting
PROJECT MANAGEMENT:- End-to-end management of client projects by developing digital, marketing, and event communication strategies to maximize their visibility.
- Managing influencer relationships to maximize the reach of client partnership campaigns.
- Organizing and coordinating events, negotiating and managing influencer and press partnerships to increase brand awareness and engagement.
- Managing logistics and communication during events to maximize their impact and visibility.
DIGITAL MARKETING:- Design of newsletters and email campaigns
- Development of targeted advertising campaigns on social media
- Implementation of analysis tools to track and improve the performance of digital campaigns.
- OPEN FORMULA SERIESCommunication Manager (Volunteer)AUTOMOBILEJanuary 2024 - Today (2 years and 5 months)
- Production of visual and video materials, photos, and print.
- Social media management (Instagram & Facebook).
- Website creation
- SEO strategy optimization to increase website visibility via WordPress, generating increased organic traffic.
- Management of relationships with service providers (photographers, printers, caterers, etc.).
- Management of internal communication to drivers (via WhatsApp).
- Design of newsletters and email campaigns to build customer loyalty and inform them.
- CRM and database management.
- Logistics management during events.
- TRAINSWEATEATGraphic DesignerSPORTSOctober 2021 - October 2023 (2 years)Biot, FranceClients = TRAINSWEATEAT, TRAINSWEATEAT NUTRITION, TSE ATHLETICS (now Rore).
- Implementation of adigital art directionfor the TRAINSWEATEAT, TRAINSWEATEAT NUTRITION, TSE ATHLETICS (now Rore) brands.
- Design ofvisual identitiesfor sports programs.
- Creation ofvisuals for social media.
- Management of print material production, ensuring graphic consistency and meeting deadlines.
*Collaboration with technical teamsto optimize the compatibility and performance of digital content.*Training for internal teamson project management tools (e.g., Notion).
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Education
- Master II Artistic Direction & Digital DesignSUP DE PUB INSEEC.U LYON2021Master II
- DUT Information and Communication - Organizational CommunicationUniversité de Nice Sophia-Antipolis2018DUT Info-Com