Alexandro Ferreira

I help B2B companies turn messy, underused CRMs into revenue engines.

If your sales team is fighting your CRM instead of selling — disorganised pipelines, dirty data, manual work that should be automated — that's exactly what I fix.

I'm a RevOps specialist with 7+ years across SaaS, hospitality and automotive. In my current role I own the full CRM and sales-tooling stack (HubSpot & Pipedrive), and I've delivered the work most teams struggle with:

CRM migrations, end-to-end. I led a full Pipedrive-to-HubSpot migration — mapping every object (leads, deals, companies, contacts), rebuilding pipelines, stages, custom fields and automations, and integrating with the wider sales stack (Apollo, Aircall, AI agents) — without losing data or breaking the commercial process.

Automation & lead scoring. I build workflows (n8n, Zapier, native CRM) that cut manual work, plus scoring systems that tell sales who to call first.

Reporting leadership actually uses. Sales Velocity, Weighted Pipeline, Data Quality, multi-level ARR tracking.

My background is unusual: I hold an MSc in Big Data and work hands-on with SQL and Python, so I don't just click around a CRM — I understand the data underneath it. I also build software myself, which means I think about your systems the way an engineer does, not just an admin.

How I work: CRM Audit (I review your setup, you get an action plan) · Automation & Optimisation · Full CRM Migration.

Fluent in English, Portuguese and Spanish. Based in Lisbon, working across Europe and remotely.

Tell me what's broken in your revenue stack — I'll tell you how I'd fix it.