Freelancer profile translated to English.
Back to original languageAbout Alexandrine
☀️ 6 years of experience in marketing & communication (excluding internships/work-study) in permanent contracts:
Specialized in supporting startups or established brands (ecommerce, tech, but not only!) in their growth phase, both in France and internationally. A key moment coming up? A seasonal campaign to imagine? The desire to make an impact with an original activation? A launch? Or simply need a helping hand on a targeted mission?
I work independently or in tandem with your internal teams, on subjects ranging from strategy to pure operations, as well as creative ideas.
☀️Recent references:
Fruitz (dating app)
Launch of the English-speaking Canadian market and the UK market
Deployment and management of influence campaigns from A to Z (casting, briefing, negotiation, follow-up, reporting) - Canada, France, UK
Events and partnerships (Solidays etc.)
Management of monthly budgets ranging from €500 to €200,000
Objectives: acquisition, awareness, scalable content creation
Pomélo+Co (haircare brand)
Launch of the brand in the French market
Definition and implementation of the global marketing strategy: influence, community management, global marketing activations, partnerships, email logistics, CRM
Monthly budgets from €500 to €50,000
Objectives: awareness, sales growth, loyalty
☀️Key expertise:
- Influence Marketing: End-to-end campaign management - from idea to campaign results.
- Brand launch and international expansion
- 360° marketing strategy (all levers combined: organic, paid, influence, content, activations)
- Creation & management of impactful digital campaigns
At Agence Philibert, I meet your needs with tailor-made solutions!
And since I always have 1000 ideas a minute, I wanted to put this energy to work for brands that want to think outside the box.
My job: activate the right levers to make yours shine.
Shall we talk?
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FRUITZ APPInfluence and Partnerships ManagerJanuary 2023 - January 2024 (1 year)Paris, France• Head of Influence France: in-house management and implementation• Head of digital and IRL strategy• Establishing partnerships with other brands• Creating new communication channels: targeting new users• Management and implementation of IRL events
- FRUITZ - APP DE DATINGNew Market Manager and Country Manager CanadaJanuary 2021 - June 2022 (1 year and 5 months)Paris, France• Analysis and definition of target markets: conducting market research• Head of launch strategy: definition and implementation• Building our pool of local service providers (PR agencies, OOH etc.)• Responsible for the strategic, operational, and logistical launch of the UK market• Post-launch performance monitoring• Management and monitoring of influence campaigns (contacting and building our influencer pool - end-to-end monitoring)• Monitoring OKRs and KPIs• Liaising between all internal teams (IT, Marketing etc.)• Management of the Canadian market (Influence, IRL, OOH)
- POMÉLO+CO - SOINS CAPILLAIRESInfluence Marketing ManagerJanuary 2019 - January 2021 (2 years)New York, NY, USA• Market analysis to launch the brand in France• Definition and management of the digital strategy• Overall management of social networks (strategy, activation)• Budget and schedule monitoring• Close collaboration with agencies and influencers• Creation of guidelines and briefs for influencers• Monitoring of KPIs adapted to Influence Marketing• Organization of photo shoots for new products• Participation in new product development
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Education
- Bachelor of Business & Bachelor of ArtsPace University,2019Bachelor of Business Administration (BBA)
- Master EntrepreneurshipCEFAM (French-American Center for Management Studies),2019Master Entrepreunariat