Freelancer profile translated to English.

Description

Welcome to my profile!

Curious, passionate, dynamic, open-minded, creative... These are a few words that summarize my personality, both in my private and professional life.

I am passionate about Communication, Marketing, Digital, and especially Brand Content/Content Marketing.

6 years of experience as a digital communication consultant and web content specialist.

Full of ideas for strategic and operational issues for major accounts, SMEs, and associations.

Expertise: Community management, web writing, Social Media management, content and e-influence strategy.

Feel free to contact me for more details!

See you soon,

Alexandrine.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Agence de communication
Digital Consultant
CONSULTING AND AUDITS
February 2018 - February 2023 (4 years and 11 months)
Paris, France
Clients: OUI.sncf, MoodMedia, Association des Barmen de France, Gouffre de Padirac

Development and implementation of the corporate digital strategy
- Strategic recommendations based on Paid, Owned, Earned Media

Implementation of digital mechanics through: e-influence, e-reputation, content (Live Tweets, Twitter lives, articles, podcasts)

Management and development of e-influence (collaborations, activations)
- Organization of digital events in line with the communication strategy
- Post-event digital impact assessment

Community Management of corporate and executive accounts (Twitter, LinkedIn)
- Identification of topics and proposal of daily content to share and communicate on (Twitter, Facebook, Instagram, LinkedIn)

Writing articles for company blogs, e-magazines.

Digital crisis communication management

Dashboard: monthly social media reporting
Social networks E-reputation e-influence Communication strategy Digital communication
THEMA Bijoux / Guiot de Bourg
Social Media and E-Influence Consultant
RETAIL (SMALL BUSINESS)
July 2019 - September 2020 (1 year and 2 months)
Paris, France
Digital Strategy and E-Influence: Development and monitoring of digital strategies to increase brand awareness and develop consumer engagement.
E-Influence Partnerships: Management of e-influence campaigns to maximize brand visibility online.
e-influence Digital communication Social networks Branding & Identity E-commerce
VitrineMedia
Content Marketing Officer & Social Media
TECH
February 2016 - October 2018 (2 years and 9 months)
Boulogne-Billancourt, France
Coordination of editorial content creation: articles, infographics, video, photos, e-books
- Creation of an article roadmap: Research, writing, translation, and optimization (SEO) of articles for the blog
- Organization of product photoshoots, product video shoots, client interviews, events (identification of potential clients, briefing photographers/videographers, feedback)
- Creation of e-books adapted into catalog format

Development and deployment of a Social Media content strategy
- Creation of distribution plans for subsidiary social networks (Facebook, Twitter, Pinterest, Instagram, YouTube)
- Management and animation of Social Networks (Corporate and FR pages), Company Blog
- Analysis of communication impact (KPIs, Google Analytics, Hootsuite Analytics)

Results:
Publications in FR and EN: 1 white paper, 12 photoshoots, 14 videos, 15 articles.
Increase in subscribers, engagement rate, traffic on various accounts (organic).
Homogenization of brand image on Social Networks.
Social networks Web writing Content marketing Inbound marketing Communication strategy