Freelancer profile translated to English.
Back to original languageAbout Alexandrina
I am Alexandrina, an expert in email marketing and automations for over 5 years.
I help entrepreneurs, coaches, and e-commerce businesses increase and automate their sales.
My most requested services:
Email Marketing Strategy
- Audit of your emailing ecosystem (deliverability, segmentation, newsletters, automations...)
- Creation of your tailor-made mailing strategy according to your objectives
- Optimization of your sales funnels to maximize conversions
- Implementation of automations (welcome emails, abandoned carts...)
Copywriting
- Welcome sequences
- Sales emails
- Newsletters that are read to the end
- Re-engagement emails to reactivate your list
Launch Support
- Launch of commercial operations
- Complete launch strategy (pre-launch, opening, closing)
- Writing all your sales emails
- Optimized landing and sales pages
- Project management
Continuous Management and Optimization
- Monthly management of your emailing strategy
- A/B testing to improve your rates
- Segmentation of your email list
- Reporting and strategic recommendations
Automated Sales Funnel
- Creation or optimization of your lead magnet
- Implementation of the complete customer journey
- Automated sequences that nurture customer relationships
- Strategic upsells and cross-sells
What makes me different:
+200 clients supported across all sectors
+45% average revenue generated via emailing
I don't just write: I analyze, strategize, optimize
I capture your voice so your readers recognize you
The tools I use:
ActiveCampaign, Kit, Mailchimp, Systeme.io, Brevo, GetResponse, Klaviyo, Substack... I adapt to your tool or advise you on the best one for your needs.
Want to turn your emails into a growth lever?
Looking for a marketing partner who understands your business?
Contact me.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- The Wonder SuccessManager of the e-mailing agency The Wonder SuccessDIGITAL AND ITOctober 2020 - Today (5 years and 9 months)France
- Writing (sales emails, newsletters, welcome emails...)
- Automation
- Emailing Strategy
- Emailing Audit
- Landing page writing and design
- Contact management and segmentation
- Landing page writing and design
- Launch strategy (pre-launch emails, sales emails...)
- Decathlon FranceHead of CommunicationsSPORTSSeptember 2018 - November 2021 (3 years and 2 months)Lille, France
- Audit
- Implementation of an emailing strategy
- Website optimization to increase sales and average order value
- Website UX design
- Blog post writing
- Newsletter writing and design
- Sales page writing
- Traffic acquisition strategy definition
- Content creation
- Moët HennessyInternal Communications - MHCSWINE AND SPIRITSApril 2018 - August 2018 (4 months)France
- Writing and sending newsletters
- Writing press releases (arrivals, site notes, brand news)
- Video production (events, CSR, tutorials, interviews)
- Organization of internal and upstream events | invitations, follow-ups, suppliers, photos, videos, press releases (10km race, sustainable development week, long-service awards, technical exchanges, delivery driver meetings, etc.)
- Content management for intranet/app/connected screens
- Photography (events, employee portraits)
- Visual creation (press frames, harvest posters, illustrations of gender stereotypes in business, etc.)
- Product catalog layout
Private sales management (press release, distribution, registration)
Reviews
Emmanuel
CEO - Kedma
Reviewed on 12/8/2025
Always very satisfied with Alexandrina's work.
Emmanuel
Kedma
Reviewed on 10/23/2025
Again, very satisfied with Alexandrina's work. I highly recommend her.
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Education
- Brand Manager, Digital Creation and CommunicationIscom Lille2019Manager de la marque, Creation et communication digitale
- Bachelor in Business AdministrationNEOMA Business School2017Bachelor in Business Administration
Certifications
- Certification for Email MarketingBrevo2021
- Email Marketing - HubSpotHubSpot2021