Freelancer profile translated to English.
Back to original languageAbout Alexandre
Your traffic isn't converting into clients? Your campaigns are costing you a lot for little results?
Most B2B companies, agencies, and consultants have an excellent offer, but their acquisition system is incomplete. If your sales page doesn't convert, if your email sequences are non-existent, or if you spend your days on the phone with unqualified leads... you're leaving money on the table.
The problem? Hiring a copywriter for the text, a developer for the website, and an expert for automation is expensive and often results in "clunky" systems that don't communicate with each other.
👉 This is where I come in.
As a Sales Funnel Architect (Funnel Builder) and Direct Response Copywriter, I don't just "create web pages." I build complete acquisition machines. From the first ad to the last follow-up email, I manage the technical aspects, design, and sales copy to deliver a turnkey system.
🛠️ What I do for you:
- Conversion-Oriented Copywriting: Writing sales pages, video scripts (VSL), and persuasive emails that hit your target audience's pain points exactly.
- Landing Page Creation: Clean design, optimized loading times, and a concept designed exclusively to capture leads or trigger calls.
- B2B Acquisition Funnels: Setting up strategic qualification forms to filter out the curious and send you only serious "High-Ticket" leads.
- Automations & Emails: Creating your welcome sequences (Indoctrination) and follow-up campaigns to warm up your leads automatically.
- SLO Funnels (Entry-Level Offers): Systems designed to make your advertising spend profitable from day one.
- Technical Mastery: Systeme.io, ActiveCampaign, WordPress, Lead Magnet creation (PDFs, diagnostics).
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- iProspectGoogle Ads (SEA) SpecialistSeptember 2024 - September 2025 (1 year)Paris, FranceAs part of the SEA department, I was responsible for the operational deployment and daily management of Search campaigns (Google/Bing) for a portfolio of clients.Key responsibilities:
- Analysis and Strategy: Analyzing clients' communication issues to align campaigns with their business objectives.
- Keyword Research: Conducting in-depth semantic studies to select the most relevant and profitable queries.
- Campaign Management: Launching and deploying advertising campaigns on major ad platforms (Google Ads, Bing Ads).
- Monitoring and Coordination: Daily verification of ad delivery, managing relationships with ad platforms, and coordinating with creative agencies.
- Optimization: Continuous adjustment of ongoing campaigns to maximize performance and achieve set KPIs.
- Performance Analysis: Writing regular reports and formulating strategic recommendations to develop campaign potential.
- FreelanceDigital Marketing Specialist for Startups, SMEs, and SolopreneursJanuary 2020 - January 2024 (4 years)Paris, FranceDesign and integration of complete conversion systems for startups, SMEs, and entrepreneurs, with the goal of transforming cold traffic into paying clients. As a versatile expert, I managed the entire customer acquisition journey.Key achievements:• **Conversion-Oriented Copywriting (Direct Response)**: Persuasive writing for landing pages, sales funnels, and advertising campaigns.• **Lead Magnet Creation**: Architecture, writing, and design of targeted content (Guides, PDFs, Diagnostics) to capture qualified leads.• **Marketing Automation**: Building and automating email sequences (nurturing and follow-ups) to convert leads into clients.• **Offer Strategy**: Defining market positioning and the core offer to maximize the overall return on investment (ROI) of the funnel.
- SAYYAFacebook Ads ConsultantHEALTH AND WELLNESSJune 2019 - August 2019 (2 months)Paris, FranceCreation, management, and optimization of acquisition campaigns on Facebook and Instagram for a wellness center. The main objective was to generate qualified leads (Lead Gen) locally. The mission included the technical setup of tracking (Pixel), structuring ad sets, and A/B testing creatives.
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Education
- DUT AdvertisingIUT Paris Descartes2017
- Web Development BootcampThe Hacking Project2018
Certifications
- Facebook Certified Media Buying SpecialistFacebook Blueprint2019