About Alexandre
French
Native or bilingual
English
Fluent
Experience
- Virtuals VisionExpert Google Ads / Meta AdsFebruary 2024 - Today (2 years and 6 months)Creation and management of advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads for SMEs and freelancers. Support for clients in various sectors: real estate, services, e-commerce, beauty, restaurants.Main tasks:Audit and analysis of existing advertising accountsCreation of Google Ads campaigns (Search, Display, Performance Max, Shopping)Creation of Meta Ads campaigns (Facebook & Instagram)Creation of LinkedIn Ads and TikTok Ads campaignsAudience research and strategic targetingCreation of conversion-optimized landing pagesImplementation of tracking and conversion monitoring (Google Tag Manager, GA4, Meta Pixel)A/B testing and continuous optimizationReporting and performance analysisResults obtained for my clients: generation of qualified leads, increase in e-commerce sales, improvement of ROAS, reduction of acquisition costs.
- DJM DIGITALMedia Buyer Google / Meta / Amazon ADSSeptember 2022 - January 2024 (1 year and 4 months)Management and optimization of multi-platform advertising campaigns for B2B and B2C clients in various sectors.Responsible for implementing performance-oriented acquisition strategies, with a strong focus on profitability and lead/sales generation.Main tasks:Creation, management, and optimization of Google Ads, Meta Ads, and Amazon Ads campaignsPerformance analysis and continuous strategy adjustment (ROAS, CPA, CPL)Implementation of tracking and conversion monitoringA/B testing of audiences, creatives, and funnelsCollaboration with creative and web teams to improve conversion ratesReporting and strategic recommendations to clientsResults:Improvement of advertising performance, reduction of acquisition costs, and increase in clients' revenue.
- Ecole de commerce / EPHECE-businessEDUCATION AND E-LEARNINGSeptember 2018 - June 2021 (2 years and 9 months)Woluwe-Saint-Lambert, BelgiumSpecialized training in e-business focused on digital, online marketing, and entrepreneurship.Skills developed: digital marketing, e-commerce, web project management, business strategy, market analysis, SEO/SEA basics, creation of digital projects, and teamwork on practical cases.This training allowed me to gain a global vision of online business and the necessary tools to launch and develop digital projects.
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Education
- E-businessEPHEC2021Spécialisation Digital Marketing: - Marketing digital - E-commerce - Business Analyst - Entrepreneuriat ( EPHEC Entreprendre) - Communication