Freelancer profile translated to English.

Description

25 years in the engine room.

No frameworks. No theory. Real-pressure built systems at IBM, Microsoft, Informatica, and as Global Marketing Director for a European SaaS cybersecurity business that scaled from €10M to €100M+ ARR.

Pattern recognition is the real superpower.

I didn't become a Fractional CMO by accident. I am one because I’ve spent 25 years watching the same mistakes block the same companies’ growth at the same stages, and I know exactly what to do to keep moving forward.

The first decade was spent in big orgs. IBM. Microsoft. Informatica. Partner ecosystems across five European markets. The kind of environments where every number is questioned and every line item on a budget must be justified. That discipline of linking marketing activities to financial outcomes sticks with you.

The second decade was about scaling. As Global Marketing Director for a European SaaS cybersecurity business, I built the pipeline architecture, team, channel strategy, and demand engine that scaled the business from €10M to €100M+ ARR. Five years. A €75M annual pipeline. Every quarter connected to a shared revenue target with the CRO.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CMOblueprint.co
Founder & Fractional CMO
January 2018 - Today (8 years and 5 months)
I partner with Series B B2B SaaS CEOs who have hit a scaling wall — where marketing that worked at €5M is now burning budget without results. My engagement model is simple: embedded CMO-level strategy, with field tested execution.
Go-to-Market (GTM) Strategy Marketing SAAS Business Strategy Branding
Hornetsecurity
Fractional CMO
January 2018 - January 2023 (5 years)
Operational Excellence & Market Expansion
• • Led product launch exceeding 150% of adoption targets in year one through integrated campaign execution
• • Resolved critical partner retention challenges: +40% satisfaction, −60% churn
• • Implemented marketing automation and attribution frameworks delivering +85% lead quality improvement
• • Built partner ecosystem of 50+ strategic partners generating 40% of total company pipeline
• • Reduced CAC by 35% through funnel optimization and demand generation restructuring
• • Grew MDF utilization 474–652% across enterprise partner engagements
Sustainable Business Solutions
Marketing Director
January 2016 - January 2018 (2 years)
• • Generated €30M+ in marketing qualified pipeline through integrated demand gen programs
• • Achieved 120% qualified opportunities increase through strategic partnerships and ABM
• • Developed sustainability-focused brand positioning and thought leadership platform