Freelancer profile translated to English.
Back to original languageAbout Alexandre
Doctor of Crisis Communication (PhD) and former agency founder, I work with Communication/Marketing departments and Agencies/Research Firms to transform "Social Data" into a strategic decision-making lever.
My expertise lies at the intersection of academic research (methodological rigor, narrative analysis) and Data Science (NLP, LLM, automatic classification). I structure and qualify data to objectify opinions.
MY AREAS OF EXPERTISE:
Social Listening & Audits
Reputation and image audits (Brands, Executives, Societal Issues).
Advanced query setup (Complex Booleans) and data cleaning.
Community mapping and identification of key influencers (KOLs).
Data Analysis & AI
Large-scale semantic analysis (verbatim classification, fine-grained sentiment analysis).
Weak signal detection and risk analysis.
Data Visualization and strategic reporting for Executive Committees.
Consulting & Strategy
Crisis analysis: propagation monitoring and operational recommendations.
Trend studies and "Consumer Insights".
Methodological support for internal teams.
R&D
TECHNICAL MASTERY:
Social Listening Tools: Brandwatch, Talkwalker, Visibrain...
Tech: Python (Data Analysis), NextJS (front-end), Gephi (Network Analysis).
Available for consulting missions, one-shot audits, or Insight team reinforcement.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- NodelioCo-founder and CEOCONSULTING AND AUDITSJanuary 2024 - January 2026 (2 years)Paris, FranceClients: LACROIX (reputation), XBOX (influence), MANPOWER (LinkedIn insights), HEAVEN (various), HOPSCOTCH (various)- Creation of an agency specializing in narrative analysis, strategic intelligence, and conversation mapping.- Design of community analysis tools, narrative detectors, and emotional interpretation models.- Development of product and brand communication strategies integrating social field insights.- Construction of narrative dashboards for continuous measurement of image, perception, and risks: example of the industrial narrative barometer (https://barometre-industrie.com)
- Agence First LinkPhD Candidate - Social Data Analyst ConsultantCONSULTING AND AUDITSJanuary 2020 - January 2024 (4 years)Bordeaux, FranceClients: ORANGE, CEVA Santé Animale, BAYER- Development of social conversation analysis methodologies to anticipate controversies and crises.- Design of narrative models to understand the structuring of public discourse.- Project coordination with communication, marketing, and data teams.
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Education
- Doctorate in Crisis CommunicationBordeaux Montaigne University2025Thèse : Les entreprises face aux paracrises de désinformation : 3 études de cas en communication organisationnelle. - Étude de trois paracrises médiatiques (Nutella, Pfizer, Bonduelle) sur réseaux sociaux et presse. - Analyse des cadrages discursifs (théorie des cadres) et arènes rhétoriques. - Construction dune méthodologie combinant analyse qualitative, séries temporelles et modélisation des interactions. - Entraînement et utilisation d'un modèle de langage (GPT-4o mini) pour classification automatique des cadrages. - Mise en évidence du rôle paradoxal du fact-checking dans la cristallisation des récits. - Proposition d'un modèle opérationnel d'anticipation des seuils de polarisation pour la gestion de crise. https://theses.hal.science/tel-05273167/