Freelancer profile translated to English.

Description

Expert in Conversion Rate Optimization (CRO), I have solid experience in data analysis, A/B testing, and user experience personalization. My goal: to help companies increase their conversion rates and offer a smooth and relevant customer experience.

Key Skills

CRO (Conversion Rate Optimization)

Site and conversion funnel audit
User journey optimization (UX & UI)
Creation and monitoring of conversion goals

A/B Testing

Design and planning of A/B and multivariate testing campaigns
Implementation and use of tools such as Kameleoon, ABtasty, VWO.
Statistical analysis of results and implementation of recommendations

Personalization

Implementation of customized experiences (product recommendations, targeted messages)
Audience segmentation and targeting
Marketing automation strategies

Data Analysis

Mastery of Google Analytics, Adobe Analytics, or equivalents
Dashboards and KPI reporting
Expert on ContentSquare

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Accor
Experimentation Coach
HOSPITALITY
August 2019 - Today (6 years and 10 months)
Training & Management of Product Teams
Creation and skill development of 17 specialized teams
Implementation of processes and training on server-side A/B testing
Backlog Management & Analysis
Monthly backlog of about twenty hypotheses to test
Synthesis and presentation of insights in PRP and Comex
Highlighting the business impact through product analysis
Group Experimentation Strategy
Development of a global roadmap for A/B testing, personalization, quasi-experiments
Alignment with commercial objectives to support growth
Onboarding Regions & Brands
Integration of different brands and regional entities
Harmonization of practices to amplify impact in all areas
Creation of a Personalization Team
Focused on optimizing the user experience (UI)
Personalization of partner display and recommendation scenarios
Key Results
Measurable increase in product performance and revenue
Strengthened adoption of experimentation methods across the group
Improved customer engagement through customized journeys
CRO AB test Product management A/B Testing Kameleoon AB Tasty Contentsquare Google Analytics 4
Matera
CRO analyst
REAL ESTATE
January 2022 - April 2022 (4 months)
Creation & Management of Landing Pages
Design and optimization of pages dedicated to lead generation and improvement of registration rates
Deployment of a new landing page in 3 months with an increase in conversions of up to +17%
A/B Testing Strategy
Creation and implementation of the AB methodology to iterate and quickly test content variations
Analysis of results to continuously refine the quality and relevance of landing pages
Connection to Marketing Campaigns
Close coordination with marketing teams to align the message and value proposition
Implementation of connecting threads between advertising, acquisition campaigns, and landing pages to maximize performance

Key Results
+17% increase in registrations
Better integration between marketing strategy and the conversion process
Adoption of CRO best practices and data-driven governance at Matera
LVMH
CRO Coach
FASHION AND COSMETICS
January 2023 - June 2023 (6 months)
Training Mission with LVMH Group Houses
Mandate entrusted by Artefacts to support several brands (Louis Vuitton, Belmont, Tag Heuer, etc.)
Training on the use of AB Tasty and Dynamic Yield
Satisfaction & Performance
5 houses trained with a record satisfaction rate
Best score awarded during training, highlighting the effectiveness of the method
Strengthening of experimentation and personalization practices at these prestigious brands
Impacts & Results
Rapid adoption of new optimization and iterative testing processes
Building a data-driven culture to improve conversion rates and customer experience
Launch of CRO projects focused on product innovation and operational excellence