Freelancer profile translated to English.
Back to original languageAbout Alexandre
10 years transforming marketing budgets into measurable growth.
I am a senior digital marketing consultant, specializing in omnichannel strategy, media performance, and the integration of emerging technologies — including GEO (Generative Engine Optimization), AI applied to marketing, and advanced data architecture.
My playground: companies and agencies that want to go beyond campaign management. I build coherent, data-driven marketing ecosystems with results that speak for themselves: +20% team profitability, +40% operational performance, client budgets over $100k/month managed with rigor and vision.
What I bring concretely:
- 360 Digital Strategy: SEO/GEO, SEA, programmatic (DV360), social ads, email marketing.
- Data Architecture & Advanced Tracking: Server-side, GA4, Looker Studio, BigQuery.
- Consent Mode AI & Automation Integration: GEO, LLM, Google AI Overviews, Meta AI, automated workflows Media department management and coordination of multidisciplinary teams GDPR / Law 25 Compliance and tailor-made measurement plans.
Bilingual French-English (C2), I built my expertise in Canada — in agile, demanding, results-oriented environments. I am available for freelance missions.
Have a project that deserves more than standard? Let's talk.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- RablabTeam Lead & Digital InnovationDIGITAL AND ITAugust 2025 - Today (10 months)Montreal, QC, Canada
- Leadership & Organizational Performance: Directed the media department, including recruiting, onboarding, and coaching a team of specialists. Increased department profitability through optimization of management processes and professional development.
- Client & Executive Strategy: Managed strategic high-budget accounts, client relationship management, and key deliverable validation to ensure impeccable quality and achievement of business objectives.
- Innovation & Emerging Technologies: Agile monitoring and integration of cutting-edge solutions, including GEO (Generative Engine Optimization), LLMs, and AI tools (Google Ads Overview, Meta AI). Proactive business development through GEO tactics integration with existing clients.
- Advanced Data Architecture: Designed complex measurement plans and supervised data compliance. Expert in cutting-edge tracking (3rd party, Server-side, GA4, Looker Studio) to ensure perfect data integrity.
- Operational Excellence: Expert reference for resolving complex technical cases and optimizing agency processes (client onboarding, audits, resource planning, and rigorous budget tracking).
- Strategic Vision: Active participation in agency management and operations decisions, fostering knowledge sharing and alignment between paid and organic media departments
- Spritz Social & NumériqueDigital Marketing Group LeadDIGITAL AND ITSeptember 2022 - August 2025 (2 years and 11 months)Montreal, QC, Canada
- Supervised client ecosystem audits. Established and presented service offerings based on their needs. Selection of appropriate services, billing packages, and investment budgets.
- Developed and implemented marketing strategies aligned with client objectives;
- Led and coordinated multi-channel marketing campaigns, ensuring their effectiveness and consistency;
- Implemented the Programmatic DV360 offering. Established the sales brochure, client package, work procedures, and digital team training.
- Reviewed work procedures for onboarding, management, and reporting; Simplified and condensed analyses and presentations. Saved client and internal time.
- Integrated employee time tracking and internal billing tools (Productive); Defined project tasks, their optimal time estimates, and their hourly rates.
- Managed marketing budgets and allocated resources to optimize campaign performance;
- Implemented cybersecurity and work processes, including Law 25 implementation
- EmpowerDigital Product ManagerSeptember 2021 - August 2022 (11 months)Montreal, QC, Canada• - Maintained client relationships through monthly satisfaction follow-ups; Developed and implemented strategies to increase Empower platform usage.• - Developed necessary briefs for the graphic design team, video production partner, and influencers; +30% weekly usage increase. +20% download increase.• - Defined and managed internal project budgets based on market competition and opportunities;• - Advised on and orchestrated the delivery of new digital products such as GA4 implementation, branding, strategy, and advertising deployment;• - Implemented performance measurement tools and dashboards for management.
Recommendations
Be the first to recommend Alexandre
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Post-bachelor certificateUniversité de Montréal2015Certificat post-bachelor
- Synergology, communication and psychologyInstitut Québécois de Synergologie2016Synergologie, communication et psychologie