Freelancer profile translated to English.
Back to original languageAbout Alexandre
With over 8 years of experience in Social Media and Digital Strategies, I help national and international brands create impactful SoMe experiences through content, copywriting, and advanced conversational approaches. This expertise allowed me to make Volvic the most engaging brand of the 2023 Rugby World Cup and to design Danone's Social Media strategy for the Paris 2024 Olympic Games.
French
Native or bilingual
English
Fluent
Spanish
Basic
Chinese
Basic
Remote only
Primarily works remotely
Experience
- TybisFounder and CEOCONSULTING AND AUDITSNovember 2022 - Today (3 years and 8 months)Reims, FranceDevelop the full potential of your brand. Independent communication agency in Reims. Communication strategy, brand identity and platform, website, social media management, training... I support you and help you meet your branding and business challenges.For Heaven - Danone (Volvic / Badoit / Evian / Blédina / Gallia)- Community management for Volvic, Badoit, Evian, Gallia, Blédina.- +300 conversations generated on SoMe with Volvic during the 2023 Rugby World Cup: the most engaging brand of the tournament on Instagram.- Launch of a 100% conversational strategy for Volvic and Badoit in 2024, generating over 160K engagements.- Development of a conversational strategy for Danone during the Paris 2024 Olympic Games which contributed to generating over 200K engagements.- €320K of Social Media budget managed for several Danone brands.TYBIS has earned the trust of: Moët Hennessy / Danone Group / Blédina / Gallia / Evian / Talisker / AVIZUM
- Agence CLEHead of DigitalCONSULTING AND AUDITSDecember 2019 - February 2022 (2 years and 2 months)Île-de-France, FranceAgency's challenges: connecting client issues with current societal challenges to enhance brand specificities and engage communities.My role: translating and expressing brand specificities to its digital communities through the implementation of web marketing strategies.Key results in 2 years:⦿ Digital strategy and deployment for the rebranding of a multinational company⦿ 5.3M impressions in 2 years on the RCI Bank and Services (RCIBS) Twitter account⦿ Average monthly engagement rate of +373% (3.79%) for the RCIBS Twitter account.⦿ Average monthly engagement rate of 4.29% for RCI Bank and Services on LinkedIn⦿ 717K impressions in one year for the RCI Bank and Services LinkedIn account⦿ Creation and hosting of 8 webinars and 2 social media training sessions (450 participants in total)⦿ €75K of the agency's budget managed (mainly digital budget).My missions:⦿ Social media management of several client accounts on Twitter, LinkedIn, Instagram, Facebook.⦿ Social Media Strategies (editorial calendars) and Community Management.⦿ Monthly, quarterly, semi-annual, and annual reporting.⦿ Setup, launch, and monitoring of social Ads campaigns (Twitter advertising, LinkedIn Campaign Manager).⦿ Sponsorship and influencer campaigns (RCI Bank and Services with Alpine F1 Team).⦿ Web marketing strategies (Adwords campaigns, targeted emailing...)⦿ Brand ambassador support (training and guidance on creating and publishing content on LinkedIn and Twitter).⦿ Social media training sessions and workshops (2.5 hours) for employees on an international scope.⦿ Creation of communication materials for the launch of a new employer brand (videos edited on Premiere Pro, posters, headers, goodies created on Photoshop, Illustrator, and InDesign).⦿ Daily monitoring (Feedly) and social media consulting for various clients and tenders.
- Publicis MediaJunior Strategic PlannerCONSULTING AND AUDITSSeptember 2018 - September 2019 (1 year)Île-de-France, FranceAgency's challenges: supporting clients in the media landscape and developing new business opportunities through media activations and innovative brand experiences.My role: identifying societal insights and translating them into media recommendations to initiate brand content activations in collaboration with account managers.Key results:⦿ 20 media recommendations and responses to tenders in 1 year.⦿ Launch strategy for the Hapkin brand (Heineken group) in the French market⦿ New media strategy for several BEL group brands (La Vache qui Rit, Boursin…)⦿ Management of a client portfolio of about ten international brands (FMCG, tourism)⦿ Production of a trend report ("The Future Seen by Tech Trade Shows: A Realistic Vision?") for CES 2019My missions:⦿ Studies and definition of strategic targets (socio-demographic profile, attitudes, consumption, media) using the KANTAR "SIMM-TGI" database⦿ Analysis of societal and media trends for the Strategic Planning teams⦿ Competitive benchmarking and identification of strategic opportunities⦿ Inspiration and trend dossiers on strategic topics for certain clients: => "The Future Seen by Tech Trade Shows: A Realistic Vision?" (CES) for P&G / Samsung / La Poste => STUNT and case studies for the internal Strategic Planning Experience Design (XD) project => "Stranger Teens 2": study on generations Y / Z⦿ Assistance in organizing and facilitating creative workshops and studies.
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Education
- Master 2 (M2), Sociology applied to communication / consumption / media (CESSA)Faculty of Human and Social Sciences - Sorbonne (Paris Descartes University)2019Master 2 (M2), Sociologie appliquée à la communication / consommation / médias (CESSA)
- Master 1, Communication and Brand StrategiesSup de Pub - INSEEC Group2018Master 1, Communication et Stratégies des Marques
Certifications
- TOEICEST Global2019
- Voltaire CertificateVoltaire Certificate2019