Freelancer profile translated to English.

Description

Freelance Consultant Piano Analytics Expert - Data Quality, Strategic Recommendations & Compliance 📈

Summary & Expertise

Independent Data Marketing & Web Analyst Consultant. +6 years of experience.

Specialized in strategic exploitation of Piano Analytics for demanding environments (Large Accounts, public sector, mid-sized companies).

My role: Transform the complexity of your data into clear decisions (CRO, UX). Ensure CNIL/GDPR compliance and make data useful, reliable, and profitable.

💡 My intervention is critical if:

Your Piano Analytics (or AT Internet) tagging plan is poorly audited or under-exploited.

You lack concrete and actionable recommendations to optimize your performance.

Your teams need help to simplify Data and integrate it into business processes.

Reliability and regulatory compliance are critical issues.

🛠️ Services & Key Skills:

1. Data Foundation Reliability:

Audit, redesign, and complete implementation of Piano Analytics (or GA/Matomo).

Data Quality Guarantee. Compliance processes (GDPR/CNIL).

Tag Management (GTM) & advanced tracking (events, conversions, UTM).

2. Strategic Analysis & Steering:

Creation of custom dashboards (Looker Studio, Power BI, or native tools).

Ad hoc analyses (CRO, conversion funnel, UX performance).

Translation of figures into business levers (Clear recommendations and impact measurement).

3. Business Support:

Data evangelization, team training (Marketing, Product, IT).

Measurement and optimization of campaigns (AB testing, Emailing, Social Ads).

🤝 My Approach:

Agility & Structure: Vision acquired in the public/institutional and private sectors.

Clear Communication: I simplify data.

Availability: Remote or on-site. Based in the Paris region, mobile throughout France.

Ready to transform your Piano data into a strategic lever? Contact me for an initial targeted discussion.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Ministère de l'Économie, des Finances et de la Souveraineté industrielle et numérique
Digital/Web Analyst
PUBLIC SECTOR
November 2020 - December 2024 (4 years and 1 month)
Paris, France
Web Analyst:
• Creation of dashboards and statistical reports (weekly - monthly and annual) then presentation (if necessary) to department heads
• Creation of dashboards and statistical reports during communication campaigns
• Statistical referent for the department (SIRCOM) with the General Secretariat of the Ministry
• Creation of tracking/UTMs for sponsorships (Social Networks) and verification of tracking links provided to the partner agency

Accessibility:
Joint work on the accessibility of newsletters with the person in charge of newsletters and the technical & development team

Contact between the Office and the various project stakeholders:
Technical and web development team Accounting team Service providers: AB Tasty, Key Performance Groupe (HubScore)

Piano Analytics Google Search Console Microsoft Office AB Tasty
Auto-entrepreneur
Web Marketing Consultant
September 2016 - October 2020 (4 years and 2 months)
France
Support for SMEs in their digital strategies and operational support for the business development of their websites:
• Intervention across the entire spectrum of digital topics (360 vision)
• Setup, monitoring, and analysis of dashboards on Google Analytics
• Study of key indicator evolution
• Analysis of traffic sources (referrals)
• Setup and improvement of acquisition channels
• Website analysis and optimization (awareness of the user journey)
• SEO recommendations
• Setup and optimization of search campaigns
• UX best practices

TOOLS / ENVIRONMENT:
Google Analytics, YouTube Analytics, Google Adwords, Facebook Ads, MailChimp, Office Suite (Powerpoint, Excel, Word).

Client types: Fruit & vegetable supplier for large retailers; Book / board game / card shops; Artisans / Merchants / Independent professionals and Bars / Restaurants ...
Microsoft Office Google Analytics Microsoft Excel