Freelancer profile translated to English.

Description

I am a strategic planner with some flight hours in communication agencies: Armstrong, We Love, Publicis, Havas, DMBB, Altavia, Carlin...

Today, I support communication/marketing agencies on tenders or as reinforcement for teams, and advertisers on long or short missions.

💡 POSITIONING & IDENTITY:

- Definition of positioning

- Creation of platforms, territories, architectures, and brand manifestos

- Creation or redesign of brand identities

✍️ CONTENT STRATEGY & STORYTELLING:

- Creation of brand, product storytelling

- Creation of editorial lines and schedules

- Conception / creation of content

- Production of content (videos, podcasts, images) alone or in a team

💻 COMMUNICATION & DIGITAL STRATEGY

- Strategic recommendations and activations

- Creation of personas

- Identification and analysis of key insights

- Web writing (pages, articles...)

🧑‍💻 SOCIAL MEDIA MANAGEMENT:

- Consulting & audit of your social media strategy

- Publication & moderation of content on your social platforms (Facebook, Instagram, LinkedIn)

- Monitoring & reporting of results

My references: YVES ROCHER, KIABI, SALON DE LA LINGERIE, IMPLICITE, EMPREINTE, SILMO PARIS, GECINA, PARIS SOCIETY, INTERFEL, CNIEL, COCA-COLA, UNILEVER, SFR...

Sectors: Cosmetics, Food, Fashion, Culture, Industry, Services

➡️ To know more about me, it's here 👉🏻alexandrerostaing.fr

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Agence Peetch
Director of strategic planning & brand content manager
DIGITAL AND IT
January 2020 - December 2021 (1 year and 11 months)
Paris, France
Consulting – Brand strategy, communication strategy
Brand content – Content strategy and production (images, videos, podcasts)
Social media – Social content, social media advertising

Clients: Le Boeuf Ethique, Salon des seniors, Salon Santexpo, Salon de Immobilier et du Tourisme Portugais, Salon de la maison (PAP), Dalkia, Sparkup, La Bollicina
Strategic Planning Brand Content Social Networks Web Writing Content Marketing Communication Strategy Editorial Strategy Podcast
Agence Armstrong
Director of strategic planning
DIGITAL AND IT
August 2017 - Today (8 years and 10 months)
Paris, France
Strategic and digital recommendations
Writing inspiring creative briefs
Identification and analysis of promising insights
Hosting conferences and webinars
Writing content (articles, trend reports, manifesto...)

The agency's expertise on which I work: Branding, Content, Packaging, Digital media, Advergame.

Clients: Secondesk (Gecina), Indigo, BNP Paribas, Mercialys malls, Yves Rocher, Interfel, Biogaran, Corepile...
Strategic Planning Brand Content Content Marketing Social Media Strategy Digital Communication
Agence Carlin / 79C
Director of strategic planning
DIGITAL AND IT
April 2011 - December 2017 (6 years and 9 months)
Paris, France
Brand strategy: positioning, brand platform, territory, semantics
Communication strategy: BtoC and BtoB
Content strategy: writing news, white papers, content for websites,
Social media strategy: awareness and acquisition campaign, editorial line and calendar, design / creation of content for social networks.
Retail: commercial action plans and drive to store strategy.

Clients: Kiabi, CNIEL (Maison du lait), Yves Rocher, Rosy, Silmo (Mondial de l’Optique), Première Vision (Shanghai).
Strategic Planning Project Management Brand Content Content Marketing Storytelling