Alexandre Ropars

Hello 👋

My name is Alexandre, and I am:

📝 senior copywriter

🔍 creative director

🎥 director

🗣️ advertising creation teacher

✍️ storytelling coach

For over 13 years, I have worked in 7 different agencies, from large corporations to small businesses.

I've had the opportunity to work on hundreds of briefs:

🧭 360° campaign

🎥 TV / cinema / digital film

⚡ activations

✒️ print

🗞️ press

🎧 radio

🎤 event

💬 social media

🖥️ website

For dozens of brands, across all sectors:

🏦 Banking, insurance & payment (Société Générale, HSBC, Hello Bank, MGEN, Mastercard)

🍽️ Food & beverage (Danone, Nestlé, Mondelez, McCain, Yoplait, Babybio, Apéricube, Pringles)

🍷 Wines & spirits (Vins de Bordeaux, Diageo, Moët Hennessy)

🧴 Health, pharma & dermocosmetics (Mylan, Bioderma, Ducray)

📡 Tech, digital & platforms (Google, OVHcloud, Qobuz)

📺 Telecoms & media (SFR, Numericable)

🚗 Mobility, automotive & infrastructure (Mercedes-Benz, Midas, Citygo, Vinci)

🛒 Retail & distribution (Carrefour, Metro, Nespresso)

🏨 Tourism, leisure & hospitality (Barrière, Abritel, Châteauform’, France Galop, Tunisian Tourism Office)

⚡ Energy, environment & public services (EDF, Veolia, La Poste, Labellenergie)

🏟️ Sport & sponsoring (Qatar Airways x PSG x Alpine)

🏭 Industry & B2B services (French Industry, Sodexo)

❤️ NGOs, associations & foundations (Red Cross, Secours Populaire, Plan International, Fondation du Patrimoine)

Today, 100% independent, I collaborate directly with agencies and advertisers, solo, in tandem with my art director - or with a complete and autonomous team: strategic planner, project manager, brand designer, audiovisual production...

👉 My portfolio: alexandreropars.myportfolio.com

I await your brief.