Freelancer profile translated to English.
Back to original languageAbout Alexandre
Independent digital strategy & communication consultant in Paris, I support B2B/B2C marketing/communication departments on brand and content strategy (content creation, editorial lines, social media), Social Ads activation across all social networks, brand content/thought leadership, influence, and social listening (monitoring, crises, insights). ROI steering and executive reporting under GA & Looker Studio.
Background: Senior Media Consultant then Head of Digital & Paid. Created an Ads department, managed 8 people, oversaw 20-25 budgets. Results: +40,000 LinkedIn followers, 3,500 web conversions, 1,500 qualified candidates.
I undertake high-impact missions: communication audit & strategy, organic + paid activation plans, employee advocacy programs and executive content, social media (strategies, calendars, moderation), social listening & executive dashboards, training.
Portuguese
Native or bilingual
Spanish
Conversational
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- ANTIDOXSENIOR MEDIA CONSULTANTCONSULTING AND AUDITSOctober 2021 - April 2025 (3 years and 6 months)Paris, France
- Founder and lead of the ads department: design and management of advertising campaigns (Google Ads, social networks): strategy, setup, monitoring, optimization, and tailor-made recommendations;
- Management and development: supervise Paid Social & Social Media teams, manage advertising budgets and quotes, participate in tenders and develop new clients;
- Digital strategy & e-reputation: enhance brands' online visibility through communication strategies, KPI reports, personalized recommendations, and crisis management (listening monitoring, crisis communication);
- Creation and trends: oversee digital content produced (creative briefs, campaigns) for clients, manage the Social Feed to capture new Social Media trends;
- Training & Employee Advocacy: conduct training sessions and implement engaging strategies to mobilize employees;
- Production and events: organize and support clients on video shoots and at strategic events to maximize their impact.
- PNY (Paris New York Burger)COMMUNICATION & MARKETING OFFICERRESTAURANTS AND FOOD SERVICESeptember 2020 - September 2021 (1 year)Paris, France
- Manage social media to enhance PNY's brand awareness and e-reputation through engaging content.
- Create and manage advertising campaigns via Meta Business to maximize visibility and performance.
- Research and activate influencers to boost collaborations and expand audience.
- Optimize website SEO and performance to improve traffic and user experience.
- Manage CRM to strengthen customer relationships and audience loyalty.
- Plan and organize strategic events to promote the brand and engage communities.
- AmazingContentMARKETING & PAID MANAGERDIGITAL AND ITApril 2025 - October 2025 (6 months)Paris, France
- Deploy multichannel acquisition to position the AmazingContent brand
- Launch features with impactful go-to-markets
- Manage paid advertising (Thought Leader Ads) and optimize ROI
- Produce strategic content (rankings) for brand visibility and awareness
- Analyze executive discourse to identify market opportunities
- Write the CEO's LinkedIn posts to increase his visibility and awareness among B2B LinkedIn targets
- Create strategic notes on LinkedIn news and the platform's ad campaigns
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Education
- MASTER INFORMATION & COMMUNICATION / MEMBER OF IFPUniversité Paris II Panthéon-Assas2021Médias et Communication 360° Marketing digital Gestion des réseaux sociaux Veille stratégique Production audiovisuelle
- SPORTS SCIENCE DEGREE - MANAGEMENT OPTIONUniversité Paris Nanterre2019Analyse de médias Marketing et Communication Management Psychologie & Sociologie