Freelancer profile translated to English.
Back to original languageAbout Alexandre
Senior Salesforce Commerce Cloud Developer, 6 years of experience on high-traffic e-commerce sites.
The problem I solve: an aging SFCC platform. Code becomes stagnant, pages slow down, and each enhancement costs more than the last. Teams need someone who knows the terrain and can deliver without breaking production.
What I do: End-to-end SFCC and SFRA development, back-end and front-end. Controllers, Hooks, Jobs, Services, ISML, Page Designer, Business Manager. API integration via OCAPI and SCAPI. Refactoring critical components, performance optimization, handling production incidents on purchase and payment flows.
Quantifiable results: +30% display speed on the customer account redesign (orders, loyalty, gift cards). +15% front-end performance on the redesign of navigation, filters, and footer components. Omnichannel APIs aggregating real-time web and in-store purchase history. Klarna Pay Now and international country switcher activation.
Major clients: L'Oréal (EMEA region), Sisley, Orchestra, Haribo, Veja, Princess Tam Tam, Comptoir des Cotonniers. Capgemini then Madagence. Certified Salesforce B2C Commerce Developer (2023).
Before development, a doctorate in cellular biotherapy (UPMC Paris VI). I retain a method from it: testing, traceability, and the habit of not asserting anything without proof.
My differentiator: AI-augmented development. I use Claude Code daily on production code. On my Dog Days project (multiplayer 4X game, Next.js and TypeScript), this resulted in 32 systems, 68 API routes (28 strictly server-authoritative), and 2,870 automated tests, maintained by 35 domain agents (markdown docs routed by a custom CLAUDE.md).
For an SFCC client: more tests, living documentation, faster delivery without compromising rigor.
Daily rate 550 euros. Available immediately.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- AR DigitalFull-Stack Developer — Salesforce Commerce Cloud & React/Node.js/Next.js & AIE-COMMERCEJuly 2025 - Today (1 year and 1 month)Paris, FranceLaunched my freelance activity under AR Digital (micro-enterprise, SIREN 100 547 439). Involved in Salesforce Commerce Cloud (SFCC) development projects and full-stack JavaScript development with AI integration. Daily use of Claude Code for rapid prototyping and accelerated delivery. Simultaneously developing three applications: Dog Days (Next.js/MongoDB multiplayer 4X game), Runova (React Native/Expo mobile app, delivered in 14 days), Commis (AI pastry assistant with recipe scanning via Gemini Flash). Stack: Next.js, TypeScript, React Native, Node.js, MongoDB, Firebase, Redis.
- MADAGENCEFull Stack Developer Salesforce Commerce CloudSeptember 2023 - June 2025 (1 year and 9 months)Paris, FranceClients: Sisley, Neuraé, Haribo, Sergent Major, Du Pareil Au Meme, Veja. B2C e-commerce platforms on Salesforce Commerce Cloud.→ Complete redesign of the customer account (orders, gift cards, personal data): display speed improved by +30%→ Development of the United Retail API for omnichannel data aggregation (web + in-store purchase history, loyalty cards)→ Activation of Klarna Pay Now and design of an international country switcher, increasing mobile conversion and international experience→ Creation of reusable Page Designer components (ISML, CSS, JS) in collaboration with UX teams→ Development of responsive transactional emails (order, shipping, return)→ Continuous maintenance, code reviews, and unit tests
- CapgeminiFull Stack Developer Salesforce Commerce CloudOctober 2019 - August 2023 (3 years and 10 months)Paris, FranceE-commerce projects for the L'Oréal group (EMEA region) and Fast Retailing (Princess Tam Tam, Comptoir des Cotonniers, Orchestra).→ Advanced Business Manager management: product catalog, promotional campaigns, content slots/assets, and custom objects, coordination with multi-market local teams→ Redesign of strategic front-end components (navigation, filters, footer): +15% performance gain→ Diagnosis and resolution of critical production incidents (checkout, payment) via urgent hotfixes, preserving customer experience→ Development of complete features: multi-brand loyalty program, Google Autocomplete→ International collaboration: coordination of offshore teams, code reviews, mentoring junior developers
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Education
- Certified B2C Commerce DeveloperTrailhead2023Certifié B2C Commerce Developer
- Artificial Intelligence & LLMs — Prompt Engineering, Context Engineering, Vibe CodingSelf-training (Anthropic, Google AI, DeepLearning.AI)2025Claude Code (quotidien), Gemini API, architecture de prompts, context engineering, agents de domaine, vibe coding méthodique.
Certifications
- Salesforce Certified B2C Commerce DeveloperSalesforce2023