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Alexandre PryetAP

Alexandre Pryet

Creative Director

On-demand
Rennes, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

Creative Director and founder of Lafayette agency - Paris/Rennes
agence-lafayette.fr

Specialist in branding and the creation of institutional and corporate brands:
• Definition of graphic territories.
• Definition of creative concepts.
• Conception of visual identities.
• Brand creation.
• Creation of design systems.
• Logo creation
• Conception of graphic charter/brandbook.
• Conception of communication campaigns.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Rennes (up to 50km)

Experience

  • Agence de communication Lafayette
    Communication Agency Director, Creative Director
    January 2019 - January 2026 (7 years)
    Creative director specialized in supporting territories and public institutions. Implementation of communication strategies and systems.

    • Creative direction, conception and deployment of visual identities.
    • Complete management of responses to public tenders:
    • Analysis of consultation files.
    • Development and drafting of the technical offer including the creative process, the schedule, the presentation of the project during the audition phase, and the negotiation phase.
    • Budget management.
    • Structuring of the administrative response file.
    • Client management, relations with elected officials/institutions.
    Visual Identity Communication Strategy Art Direction
  • Studio Lafayette
    Independent Art Director
    January 2016 - January 2019 (3 years)
    Paris, France
    Expertise: consulting, art direction, implementation of communication systems, conception and deployment of visual identities, creation of editorial materials, communication campaigns.
  • Agence Souple Hop! (aujourd'hui Bastille)
    Art Director in a Communication Agency
    January 2015 - January 2016 (1 year)
    Paris, France
    Supervision of the creative studio, art direction, implementation of communication systems, creation and deployment of visual identities, communication campaigns, creation of editorial materials.

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Education

  • Higher National Diploma in Advertising Graphics
    École supérieure d'Arts appliqués et de Design d'Angers
    2004
    Higher National Diploma en graphisme publicitaire
  • TALM
    École Supérieure d'Art et de Design du Mans

Skill set

Categories